Aggregate Knowledge Joins the Network Advertising Initiative, Enhances Privacy Practices for Display Advertising
Audience Discovery Platform Brings a New Level of Real-Time, Data-Driven Audience Optimization to Advertising Agencies With a Focus on Privacy
SAN MATEO, Calif. – Aggregate Knowledge (AK), the leading provider of real-time display optimization solutions, announced it has been accepted for membership with the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards.
Aggregate Knowledge and its suite of Discovery products will comply with the NAI’s privacy standards and policies to promote the long-term growth and viability of the Internet as a vibrant and trustworthy advertising channel.
Aggregate Knowledge’s flagship Discovery Platform helps validate user targeting and optimize campaigns in real time.
On every ad impression, the ad viewer is mapped against both proprietary and third-party data to validate the accuracy of the targeting and to simultaneously select the best campaign, creative, and landing pages for that user. Aggregate Knowledge develops powerful and robust technology that depends on accurate data to deliver maximum value to advertisers and agencies. As such, Aggregate Knowledge is particularly sensitive to consumer privacy protection and has implemented a strict data management policy and process throughout each phase of the advertising cycle – from data collection to user validation, campaign optimization, and audience insights.
“We are excited to welcome Aggregate Knowledge to the NAI. We look forward to working with them to help maintain and develop standards for responsible behavioral marketing,” said NAI Assistant Director Jim Campbell.
With a complex and still inefficient ecosystem of publishers, networks, and exchanges, advertisers can use Audience Discovery to find their target audiences and reduce inventory waste, while promoting consumer transparency and choice.
“We take consumer privacy very seriously and value working with NAI members,” said Steve Katelman, Global Director of Strategic Partnerships, Omnicom Media Group. “I am glad to see Aggregate Knowledge join NAI to help us deliver more value to our clients with enhanced consumer transparency and choice.”
About the NAI (Network Advertising Initiative)
The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To find out more about the NAI, visit: http://www.networkadvertising.org.
About Aggregate Knowledge
Aggregate Knowledge®, the leading provider of real-time display optimization solutions, brings unparalleled efficiency, relevance, and performance to every marketing interaction. Aggregate Knowledge technology helps agencies, advertisers, and ad networks serve the best campaign, the best creative, and the best content, individualized to the tastes and needs of each consumer.
Aggregate Knowledge’s patent-pending platform combines real-time media, audience, and content optimizations by leveraging anonymous click-stream data from over 70 million users, over 1.6 million items, and high-quality data from trusted third-party providers.
Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, and First Round Capital.
More information can be found at www.aggregateknowledge.com
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Category: Ad & Media Strategies, Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Internet Strategy, Online Advertising Challenges, User Privacy
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