Premium Display Advertising Solution Designed for Brand Advertisers Includes Larger, More Impactful Ad Formats with Embedded Social Functionality
SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced Ad STAMP, a premium, high-impact display advertising product designed to overcome the challenges faced by marketers, publishers and consumers in today’s digital media ecosystem, and take advantage of the opportunities for engagement provided by today’s social media environment. Ad STAMP dedicates an expanded amount of Web page real estate to the marketer, while enhancing the media experience for the reader, and bringing both parties together in mutually beneficial conversation.
“Ad STAMP is a premium ad product that adds value to all parties in the media ecosystem,” said James Gross, vice president of Federated Media. “It provides a cleaner, clutter-free environment for the reader, it allows a marketer to present its message in a more impactful way, and it offers the publisher increased revenue opportunities. We’ve already seen some very encouraging demand in the marketplace, and I think the available features and functionality fill a need that we’ve consistently heard from our marketing partners.”
Ad STAMP includes persistent placement of three innovative ad units that are executed on a “takeover” basis, meaning that, while STAMP ads are running, the advertiser owns 100% of the ad space on the site. This reduces the noise common to many digital media environments, focuses all of the attention on the marketer’s message, and offers the marketer the maximum ROI due to its adjacency to the high-quality content of premium media brands.
The Pushdown makes an immediate, unmistakable impact with a large dynamic ad that expands to 970×418, then collapses to a mere 970×66. This ad provides an appropriate amount of real estate and a temporary interruption in order to bring the brand’s message to the website’s audience.
The Tower is a 300×600 ad unit that lives in the side-bar. This is an ad format that has quickly been adopted by the Web’s leading publishers. It offers continued exposure for the brand message as the user scrolls down through the page.
The Conversationalist is a 600×250 social ad unit that allows brand advertisers to engage their readers in conversation directly within the ad unit via social media tools like corporate and product blogs, Twitter accounts, Facebook fan pages, RSS feeds, syndicated content and more. This unit offers persistent placement within the editorial well of the website, increasing engagement to a level more typical of that enjoyed by the content itself.
Ad STAMP was designed to work in an organic way within the design of social media sites. Marketers have full creative control over the execution and are armed with a full array of creative tools including rich media and “companion ad” functionality. The “Conversationalist” ad unit is fully customizable based on the goals, priorities and social assets of the advertiser. All three units run concurrently. Ad STAMP is exclusive to one brand per day and is available 5 weekdays per month.
“At comScore, we’ve been strong proponents of the value of online display advertising and the need for more creativity in its use,” said Gian Fulgoni, chairman of comScore. “Federated Media has always been an innovator in digital media and it’s great to see the company now turning its talents to the design of new display ad units. This is just the kind of ad execution that should appeal to brands that are used to buying full-page magazine spreads or 30-second television spots.”
“It’s been clear for some time now that the state of display advertising on the Web leaves plenty to be desired,” said John Battelle, founder, president and CEO of Federated Media. “We applaud all marketers, publishers and organizations that are pushing the envelope on innovative advertising products. We hope that Ad STAMP helps solve a challenge that brands and publishers have faced since the days of the first banner ads: how to increase the value of an impression.”
About Federated Media
Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.