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Archive for September, 2009
Quarterly Software Updates Providing Publishers with Leading Ad Serving Technology Developments NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, released the latest product innovations to Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.3 introduces several [...]
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Industry Leaders to Use Nielsen Products to Help Marketers Better Measure Online Advertising Impact and Realize Greater ROI NEW YORK & PALO ALTO, Calif. – The Nielsen Company and Facebook announced a multi-year, strategic alliance to help marketers better use the Internet to develop and market new products. The alliance combines Facebook’s global consumer reach [...]
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Moms Media Boasts Reach of 17.6MM and the Greatest Number of Ways to Reach Moms Online WESTLAKE VILLAGE, Calif. – Following on a successful first year of operation for its AdRx Media vertical health network, ValueClick, Inc. (Nasdaq:VCLK) announced it has launched Moms Media, a premium vertical online advertising network with a potential reach of [...]
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IAB Releases “Data Security Best Practices” for Advertisers and Publishers; 2009 Online Lead Quality Summit LAS VEGAS – As consumers are sharing ever more details about themselves to obtain personalized information, products and services, it is critical that industries working with consumer data maintain the highest standards of security for the storage of that information. [...]
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One-Day Event, Presented by Filtrbox, to Be Held in Las Vegas Oct. 14 to Coincide with BlogWorld and New Media Expo Oct. 15-17 BlogWorld & New Media Expo 2009 LAS VEGAS – Senior executives looking to gain an understanding of social media from a strategic level should attend Social Media for Executives, presented by Filtrbox, [...]
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Single Social Software Solution Transforms Marketing, HR, and Support Through a Broad Feature Set and Powerful Analytics BURLINGTON, Mass. – Mzinga (http://www.mzinga.com/), the leading provider of social software, services, and analytics that improve business performance, announced OmniSocial, a new software solution that enables organizations to connect, communicate, collaborate, and attain greater business value from social [...]
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Internet Activity Index Reveals Consumers Spend More Time Online with Content Than Community and Communications New York, NY – Internet users continue to spend a majority of their time with Content sites, up from 34 percent of total time spent in 2003 to 42 percent in 2009, a 24 percent increase, according to the Online [...]
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WESTERVILLE, Ohio – Nearly 30% of higher-income consumers said social media influenced their choice of home maintenance or repair services, a markedly higher percentage than other income groups. The Ad-ology Research study also found this group had notably high reports of recent maintenance services performed. Across all demographics, positive and negative comments were the most [...]
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Proven Mobile Advertising Platform Launches as an Independent Company, Providing Mobile Ad Solutions for Publishers, Marketers, and Networks NEW YORK – Mojiva Inc. announced that it has spun off its successful mobile advertising platform as a new and fully independent company, mOcean Mobile. The mOcean Mobile platform gives publishers and advertisers total control over all [...]
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Discounts and Incentives Offered To New Members HOUSTON – The Houston Chapter of the American Marketing Association, the area’s leading marketing organization, announces its Fall Membership Campaign, which runs until November 6, 2009. During the campaign, new members will receive:
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Premium partnership: OgilvyInteractive Switzerland realizes European-wide search engine optimization projects with the help of Searchmetrics’ Analytics Software BERLIN & ZURICH – OgilvyInteractive Switzerland, part of the leading global Network for dialogue marketing, interactive and relationship marketing enters into a premium partnership with Searchmetrics, Germanys leading provider of SEO software. This step accommodates the increasing demand [...]
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New Marketplace Tool Addresses Growing Advertising Platform MIXX Conference & Expo 2009 NEW YORK – Long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. Continuing its leadership role in developing standards, guidelines and best practices in the growing digital video advertising marketplace, [...]
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