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Archive for August, 2009
Twitter is Most Linked to Social Media Outlet in Email Marketing, According to Email Data Source
NEW YORK – Email Data Source, Inc., the email marketing industry’s original source for email competitive intelligence, has announced that Twitter has officially become the most linked to social media outlet in email marketing campaigns. “In the data Email Data Source has been tracking, there has been a dramatic increase in the number of email [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2009
Summer Vacation Planning Drives Traffic to Travel Sites; Online Gaming Sites See Gains as School Year Ends RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2009 based on data from the comScore Media Metrix [...]
interCLICK Improves Scalability of Data Targeting with Latest Platform Upgrade
Fifth Generation Platform Provides Unique Access to Third-Party Performance Data and Optimization, Allowing Advertisers to Make the Most Informed Purchasing Decisions NEW YORK – interCLICK, Inc. (OTCBB: ICLK), the leading ad network in data and inventory transparency, announced an important update to its ad serving platform, increasing scalability and effectiveness of its behavioral platform. This [...]
Mediaplex’s MOJO Adserver Platform Turns 10
Mediaplex Celebrates 10 Years Delivering Innovative Technology Solutions for Managing Successful Online Marketing Programs Through the MOJO Adserver Platform WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq:VCLK) technology division, Mediaplex, announced its MOJO Adserver Platform has turned 10. Launched in 1999, MOJO Adserver was one of the first ad serving platforms to allow marketers to offer [...]
Forbes and MarketShare Partners Announce Innovative Accountability Offering to Forbes Advertisers
Beyond Eyeballs and Clicks: Compass™ Tool Allows Advertisers to Better Evaluate Media Investments and Precise Impact on Revenue NEW YORK & LOS ANGELES – Forbes Media and MarketShare Partners (MSP), the industry-leading marketing analytics firm, announced that MSP’s Compass™ product will now be available to select Forbes advertisers to help them better evaluate their total [...]
Microsoft, Yahoo! Change Search Landscape
Global Deal Creates Better Choice for Consumers and Advertisers SUNNYVALE, Calif. & REDMOND, Wash. – Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide [...]
Nine Out of Ten 25-34 Year Old U.K. Internet Users Visited a Social Networking Site in May 2009
Internet Users Age 55 and Older More Likely to Visit Social Networking Sites than Business & Finance, Technology and Travel LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study into U.K. social networking site usage by age of visitor, based on data from the [...]
Acxiom Teams Up with Independent Thought Leaders for Global Marketing Performance Series
First symposium, “Data Driven Customer Experience,” coming up Aug. 5 in New York LITTLE ROCK, Ark. – Acxiom® Corporation (Nasdaq: ACXM) is sponsoring a series of seven regional symposiums focused on global marketing performance where attendees will hear the latest research and best practices from noted industry experts.
Media Management Technologies Launches ReviNet Network Optimization Service
BOSTON – Media Management Technologies, Inc., announced the separation of its network optimization service, ReviNet, from its AdPerfect line of advertising solutions. Separating these lines of business will result in two autonomous and focused divisions.
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