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Archive for August, 2009

eZanga to Offer Contextual Advertising

Otilia Otlacan | August 10, 2009 | 2 Comments

Company expands core SEM and PPC services with new offering MIDDLETOWN, Del. – eZanga Inc. (www.eZanga.com), a search engine and online advertising company, has added contextual advertising to its suite of offerings, expanding beyond its current search engine marketing services.

Crayola Launches Creativitycast2 Back-to-School Social Media Campaign on Twitter and Facebook

Otilia Otlacan | August 10, 2009 | 1 Comment

EASTON, Pa. – Crayola art tools have long been must-haves in virtually every child’s backpack on the first day of school. With the launch of a back-to-school social media effort on Twitter and Facebook, the brand that brings kids bold new ways to create is now making a colorful mark on the social web to [...]

YANGAROO Named to Top 100 Tech Firms

Otilia Otlacan | August 10, 2009 | 1 Comment

Canadian Business Chooses YANGAROO for The TECH 100 – 2009 TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF), the industry’s leading secure digital media distribution company, has been included on Canadian Business’ The Tech 100 – 2009 list, an annual list ranking Canada’s 100 leading technology companies.

comScore to Speak at the Oppenheimer Annual Communications, Technology & Internet Conference on August 12

Otilia Otlacan | August 7, 2009 | 0 Comments

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that Dr. Magid Abraham, CEO & Co-Founder, will present at the Oppenheimer Annual Communications, Technology & Internet Conference in Boston, Massachusetts. The presentation is scheduled to begin at 9:50 am ET on Wednesday, August 12, 2009.

Webtrends Acquires Multivariate Testing, Optimization, and Targeting Leader Widemile

Otilia Otlacan | August 7, 2009 | 0 Comments

Combination Produces an Unmatched Analytics and Optimization Platform PORTLAND, Ore. – Webtrends, a global analytics leader with world-class data collection and analysis solutions, has entered a definitive agreement to acquire Widemile, a leading provider of multivariate testing and site optimization technologies and services. For Webtrends, the deal reinforces its momentum in the marketplace under the [...]

Acxiom Honored for Outstanding Contributions to Marketing

Otilia Otlacan | August 7, 2009 | 0 Comments

NY Direct Marketing Organization Recognizes Acxiom with Prestigious Silver Apple Award LITTLE ROCK, Ark. – Global interactive marketing services leader Acxiom® Corporation (Nasdaq: ACXM) was recently named the corporate Silver Apple honoree for 2009 by the Direct Marketing Club of New York (DMCNY).

comScore Reports Home vs. Work Online Buying Activity in the U.K.

Otilia Otlacan | August 6, 2009 | 1 Comment

More Than 1/3 of Total Online Retail Transactions Occur in the Workplace; 8 in 10 U.K. Internet Users Now Access Online Retail Sites LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of U.K. online retail activity, based on data from the comScore World [...]

Advertise.com Puts Value First; Launches New CPA Platform for Higher Conversions, Lead Generation and Commissions

Otilia Otlacan | August 6, 2009 | 1 Comment

Leading Online Marketing and Advertising Company Precisely Matches Advertisers with Publishers for Performance-based Returns SHERMAN OAKS – Advertise.com, a premier platform for search, display and CPA marketing, announced it has launched a new Cost per Action (CPA) platform to deliver highly-qualified traffic for advertisers and increased commissions for publishers. Cost per Action advertising refers to [...]

SearchForce Adds Support for Image Ads to Its Search Engine Marketing and Bid Optimization Platform

Otilia Otlacan | August 6, 2009 | 1 Comment

New Enhancements Center Upon Specific Placement and Associated Measurement of Contextual Image Ads on Google SAN MATEO, Calif. – SearchForce announced that it’s the first search engine marketing and bid optimization company to add support for content-rich image ads. SearchForce’s intelligent SEM management platform now allows users to dictate specific placement of image ads within [...]

Aggregate Knowledge Unveils Audience Discovery Engine for Display Advertising

Otilia Otlacan | August 5, 2009 | 3 Comments

Audience Discovery Engine Brings a New Level of Real-Time, Data-Driven Audience Validation and Audience Optimization to Advertising Agencies SAN MATEO, Calif. – Aggregate Knowledge, the leading provider of real-time display optimization solutions, announced the release of its Audience Discovery Engine. The Audience Discovery Engine finds and validates audiences, optimizes impressions to maximize campaign goals, and [...]

Jivox Launches New Video Marketing Services for Local Businesses

Otilia Otlacan | August 5, 2009 | 0 Comments

New services allow local businesses to use Jivox to create and distribute marketing videos via YouTube, email campaigns, directory services and web sites San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses, today announced a number of video marketing tools that help small businesses use online video to [...]

IAB MIXX Awards 2009 to Be Selected by a Who’s Who of Marketers, Agencies & Publishers

Otilia Otlacan | August 5, 2009 | 0 Comments

Industry’s Leaders Gather to Judge the Best in Interactive Advertising NEW YORK – The transformative effect of the Internet on advertising and marketing has resulted in new calls for a revolution in interactive creativity. One of the leading voices appealing for great creative online, the Interactive Advertising Bureau (IAB) announced that it had convened an [...]