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Archive for August, 2009
FRAMINGHAM, Mass. – Worldwide spending on Internet advertising contracted for the second consecutive quarter, by 5%, to $13.9 billion from $14.7 billion in the same quarter a year ago. IDC’s Worldwide and U.S. Internet Ad Spend Report 2Q09 (forthcoming) found that all global regions posted losses, with the exception of the Asia/Pacific region and Japan, [...]
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Award-Winning AdCenter Platform to Be Showcased at SES San Jose 2009, Booth #609 Search Engine Strategies San Jose 2009 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that LookSmart’s AdCenter platform has been named a finalist in the annual SEW Awards’ “Best Search Engine Ad Platform” category for the [...]
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New On Demand version simply, powerfully uncovers customer insight with a click-to-crunch interface, data-in/data-out API and the industry’s most powerful core analytics PORTLAND, Ore. – Webtrends, the enterprise customer intelligence company that started the web analytics industry, introduced its most significant advances in user experience and data integration in its 15+ year history.
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Katalyst Media Co-Founder Ashton Kutcher; P&G Global Team Leader, Digital Business Strategy Lucas Watson; R/GA Chairman Bob Greenberg Among Industry Leaders to Appear on MIXX Stage NEW YORK – Fervent calls for a creative revolution in online advertising have galvanized the ecosystem. A driving force behind this relaying cry, the Interactive Advertising Bureau (IAB) announced [...]
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PaperG’s Flyerboard Generated Nearly Six Figures in New Ad Revenue in First Month’s Use at Chron.com NEW YORK – Ad tech start-up PaperG Inc. announced that it has signed an agreement with Hearst Newspapers to deploy PaperG’s dynamic new ad unit Flyerboard across Hearst Newspapers’ network of 15 web properties, including SFGate.com, the online home [...]
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DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “US Advertising Spending: The New Reality” to their offering. The Internet’s share of total media ad spending is rising by at least 1 percentage point every year—for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional [...]
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Campaign Showcases Drastic Cost-Saving Measures and Suggests “There’s A Better Way to Save” with Coupons.com MOUNTAIN VIEW, Calif. – Coupons, Inc., the leader in digital coupons, announced a new national television advertising campaign titled, “There’s A Better Way to Save.” The campaign, which debuted August 1, aims to raise awareness of the money-saving opportunities available [...]
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Abandonment Tracker Pro Becomes First Remarketing Service to Enable Automated Real-time Email Follow Up, Improve Conversion and Customer Service * Up to 50 percent of website abandoners convert with Abandonment Tracker Pro * Supports best practices for remarketing to website abandoners * Easy, automated SaaS solution integrates with ESPs and CRM apps
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NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Mobile Advertising and Marketing 2009 – Market analysis and forecasts 2009-2014. The global economy will recover but how soon, and what mobile advertising firms will be left when the upturn happens? As with any recession, advertising is hit strongly, [...]
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This marks Ybrant’s Entry into Asia Pacific Markets HYDERABAD, India – Ybrant Digital, the leading provider of digital marketing solutions, announced the acquisition of privately owned Max Interactive, the top Ad network in Australia. The deal details of this all-cash deal were not disclosed. This acquisition comes on the heels of Ybrant’s recent acquisition ‘dream [...]
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… hold off on rejoicing, though! After this weekend’s maintenance downtime, Google’s AdSense contextual advertising platform completed the roll-out of a new feature to publishers – the ad category filtering. It’s been a long time wait for AdSense publishers, who were in much need to have a better control over the ads that populate their [...]
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ClickFuel Business Customers Select Ifbyphone-Powered Service, Using Trackable Phone Numbers to Pinpoint Sources of Sales Leads and Create High Impact Campaigns CHICAGO – Ifbyphone announced that ClickFuel, a full-service Internet marketing innovator, is using Ifbyphone’s call-tracking services to provide small and medium businesses (SMBs) with advanced tools for tracking online ads that generate phone calls. [...]
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