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Archive for August, 2009
Three WPP Agencies Named a Leader in Independent Report on US Interactive Agencies
OgilvyInteractive, VML and Wunderman recognised for their strategy and execution capabilities NEW YORK & LONDON – Three WPP agencies have been identified as a Leader in the Forrester Wave: US Interactive Agencies – Strategy and Execution, Q3 2009. The independent report, administered and written by Forrester Research Inc. analysts, assessed the state of the interactive [...]
Inc. Magazine Names G5 Search Marketing one of America’s 500 Fastest Growing Privately-Held Companies
G5 Search Marketing Ranks No. 146 With Three-Year Sales Growth of 1,208.5% NEW YORK – Inc. magazine ranked G5 Search Marketing No. 146 on its 28th annual Inc. 500, an exclusive ranking of the nation’s fastest-growing private companies. The company was ranked No. 17 in the Advertising and Marketing category.
Getting and Keeping Customers: Search and E-Mail Tactics
DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “Getting and Keeping Customers: Search and E-Mail Tactics” to their offering. The recession is forcing marketers to sharpen their focus on tactics that are cost-effective and contribute to the bottom line. This means the Internet is getting more attention, since ROI is [...]
Roger Clark Joins interCLICK as CFO
Long-Time IAC Executive Brings Financial Expertise to Rapidly Growing Ad Network NEW YORK – interCLICK, Inc. (OTCBB: ICLK), a leading behavioral targeting company, appointed Roger Clark as Chief Financial Officer. Mr. Clark comes to interCLICK from IAC/InterActiveCorp (NASDAQ: IACI), where he held a variety of senior roles, most recently with IAC Search & Media as [...]
New Click Forensics Dashboard Helps Ad Networks and Publishers Identify the Best and Worst Online Advertising Traffic Sources
SAN JOSE, Calif. – At the Search Engine Strategies (SES) Conference & Expo, Click Forensics®, Inc. unveiled a new traffic quality dashboard that helps ad networks and publishers more easily pinpoint good and bad online advertising traffic sources. A feature of the Click Forensics traffic quality management platform, the dashboard is designed to help clients [...]
LookSmart Launches Pay Per Click Search Advertising Model with Optimal Pricing
Pricing Initiative Optimizes Network Structure and Services for Efficiency, Value SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic’s value. Optimal Pricing offers advertisers a unique [...]
Zavers Launches Digital Network to Link Online, Mobile Advertising With in-Store Purchase in Real Time
Zavers Modernizes Promotions: Major Supermarket Chains in Northeast Deploy Platform; Leading Manufacturers Offer Digital Coupons KANSAS CITY, Kan. – As the economy continues to strain consumers’ budgets, retailers and manufacturers are offering promotions online and on mobile phones to drive shoppers to stores. However, tracking and measuring the success of these promotions has been difficult.
Tumri Joins the Network Advertising Initiative to Support Responsibility in Online Advertising
Tumri Leads the Way as the First Dynamic Display Advertising Vendor to Become Member of Top Privacy Coalition MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company is an approved member of the Network Advertising Initiative (NAI). Tumri is the first company in the dynamic [...]
Global Ad Server Revenue to Approach $185 Million in 2013, According to ABI Research
NEW YORK – Revenue from the global ad server market will reach nearly $185 million in 2013. At $79 million North America represents, by a significant margin, the largest regional market for ad servers with the runner-up, Asia-Pacific, expected to deliver only about $55 million in the same year. These data are part of new [...]
Advertise.com Remarketing Increases Ad Response up to 400%
Drive Former Visitors Back to Your Site to Maximize Conversions and Build Greater Brand Awareness SHERMAN OAKS, Calif. – Advertise.com, a premier platform for Search, Display and CPA marketing, announced the availability of its powerful Remarketing Platform to all online marketers. Remarketing targets previous site visitors and brings them back with highly customized ads that [...]
UK Online Advertising Spending and Trends – London Olympics to Fuel a Further Spurt of Activity in Online Advertising for 2012
DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “UK Online Advertising: Spending and Trends” to their offering. UK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year £3.38 billion ($6.25 billion) will be spent online, [...]
Marchex Connect Named “Best Search Engine Marketing Technology Platform for SMBs” at SES San Jose
Search Engine Strategies San Jose 2009 SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and performance advertising company, announced that its Marchex Connect product was named winner of the “Best Search Engine Marketing Technology Platform for SMBs (Small- to Medium-Size Businesses)” for the second consecutive year at the Search Engine Strategies Conference and Expo [...]
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