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Archive for August, 2009
Plans Industry’s First Open Source Mediation Solution for the Mobile Ecosystem SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, announced that it has entered into a definitive agreement to acquire the assets of AdWhirl, the industry’s most widely utilized mobile ad mediation solution. The acquisition of AdWhirl is an [...]
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Sessions to Provide Actionable Ideas Tailored for Wine Marketers and PR Professionals NAPA, Calif. – Benson Marketing Group, a leading wine marketing agency, announced a series of Roundtable seminars customized for winery marketing and public relations professionals. For more information and to register, visit http://www.bensonmarketing.com/seminars.html
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Undertone Networks Provides Quality, Control and Results for Retail Brands NEW YORK – August means two things for most parents, teachers and students: the end of summer and the start of back-to-school shopping. A recent study from the National Retail Federation (NRF) that examined the behavior of back-to-school shoppers found that more than 30 percent [...]
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PSACASTING.ORG Launch and Availability to Be Concurrent With Advertising Week in New York, September 21, 2009 NEW YORK & SCOTTS VALLEY, Calif. – The Advertising Council, the nation’s leading producer of public service advertising campaigns, and The MediaTile Company, a world leading provider of cellular digital signage and SaaS solutions, announced that leaders in digital [...]
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TORONTO – Canwest Broadcasting announced the alignment of sales representation for both Conventional and Specialty stations in the U.S., effective September 1, 2009. Canadian Television Sales (CTS) will expand their responsibilities to sell all Canwest Specialty channels to American advertisers, while Impulse Media Sales Inc. will continue to focus their attention and skill on representing [...]
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Provides Marketing Automation Software Customers with Campaign Execution SANTA CLARA, Calif. – Market2Lead, a leading provider of marketing automation software and services, announced the availability of Marketing Operations Services (MOS), a suite of services designed to help users of marketing automation software get the most value from their investment. The new suite of services includes [...]
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Pre-Tour Mobile Messaging and Filter-by-Carrier Technology Provides Tour Organizers with the Ability to Send Tailored SMS Messages to Festival Attendees ARLINGTON, Va. – 2ergo, a leading international provider of integrated mobile products and services with a focus on mobile marketing, mobile business solutions and mobile entertainment, and AT&T’s Youth Marketing Group announced a joint venture [...]
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Position and Shape May Play a More Important Role than Size NEW YORK – Research released by Dynamic Logic, the leaders in measuring digital advertising effectiveness, reveals ads that are integrated into the content of the page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent. [...]
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ARSgroupsm Joins SAS Alliance Program to Better Leverage Campaign Data EVANSVILLE, Ind. – ARSgroup, the leading marketing research and communications consultant to global corporations, estimates that companies will waste upwards of $8 billion in 2010 due to the lack of good quality, timely information upon which to base major marketing spend decisions. “Television advertising remains [...]
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Better Performance Across Both Endemic and Non-Endemic Sites, and Real-Time Analysis of Evolving Stories and Articles SAN FRANCISCO – Kontera, the leading provider of In-Text Related Content and Advertising Solutions for web publishers, users and advertisers, launched its story-level targeting capabilities after months of testing on thousands of publishers with hundreds of ad campaigns. Story-Level [...]
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Web Users Travel Eco-Friendly to Green Sites; Toy Site and Teen Site Visitation Spikes During Summer Vacation RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for July 2009 based on data from the comScore Media Metrix [...]
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New Functionality Extends Social Bridging Between Millions of Site Visitors and their Twitter Followers AUSTIN, Texas – Demand Media, the leader in distributed social media, announced the availability of Twitter functionality within the company’s industry leading Pluck® social media platform. By combining the two technologies, Pluck now enables leading publishers, brands and retailers to make [...]
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