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Archive for July, 2009
New Guidelines Consolidate Carrier Playbooks of AT&T, Sprint, T-Mobile USA and Verizon Wireless, Providing the Industry’s First Single Reference for the Mobile Marketing Ecosystem NEW YORK & LONDON & SINGAPORE & SAO PAULO – The Mobile Marketing Association (MMA) (www.mmaglobal.com) released the latest version of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile [...]
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Good news for all of you media planners out there working with Google Ad Planner: the much-awaited interface redesign has finally arrived. As per Google’s announcement, the new and streamlined pages make it easier to:
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Peopleclick Helps Clients “Reach More Peeps” RALEIGH, N.C. – Peopleclick, Inc., the leading global provider of talent acquisition and workforce compliance and diversity solutions, announced at the Society of Human Resource Management Annual Conference and Exposition in New Orleans, LA, the unveiling of Peopleclick Reach. A comprehensive social networking integration package that helps HR professionals [...]
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Industry Moves Toward Goal of Standardized Reporting, Fulfillment Across a National Footprint; Specs Part of Advanced Advertising 1.0 Architecture LOUISVILLE, Colo. – CableLabs® announced the issuance of a new set of specifications called the Stewardship and Fulfillment Interfaces, created to further the development of cable advertising and other interactive products.
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Video Vender Transforms Simple Transactions into Brand Interactions; 7 Awards Garnered at Prestigious Industry Event ATLANTA – A new interactive Coca-Cola vending machine with a large format touch-screen and Bluetooth capabilities has taken home the Gold Lion in the Point of Sale category at the 2009 Cannes Lions International Advertising Festival. The festival, widely considered [...]
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Bank of America, Cleveland Clinic, CNA, Frito-Lay, and Mercedes-Benz Leveraging New Formats to Achieve Online Marketing Goals NEW YORK, NY – The Online Publishers Association (OPA) announced a group of leading brands implementing the new ad units across OPA member sites. The units, which were originally announced in March, are designed to help marketers deliver [...]
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VideoSense 2.0 Applies Unparalleled Metadata Intelligence to the Creation, Aggregation and Distribution of Digital Media Company Previews Breakthrough Free-Form Video Search Technology RESEARCH TRIANGLE PARK, N.C. – Digitalsmiths, the innovative multi-screen media analysis, operations and publishing technology provider, unveiled VideoSense® 2.0, a new product that applies the company’s proprietary media analysis and operations capabilities to [...]
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“Best Job in the World” Campaign for Tourism Queensland and “Interactive Vending Machine” for Coca-Cola Collectively Win Six Gold Lions and Three Grand Prix BOSTON – Sapient (NASDAQ:SAPE) announced that Sapient Interactive, Sapient’s digital marketing services group, and Nitro Group won nine awards at this year’s Cannes Lions International Advertising Festival, the world’s premier showcase [...]
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35,000 Houstonians Struggle with Hunger Every Day HOUSTON – The Ad Council’s Houston Leadership Committee, in partnership with Feeding America and the Houston Food Bank, has announced that they will be supporting a public service advertising campaign designed to fight the growing hunger epidemic in the Greater Houston area. The campaign focuses on raising awareness [...]
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RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced it had been selected through a contract with Wireless Media Consulting (WMC) to monitor common short code (CSC) promotional materials for CTIA-The Wireless Association in order to validate that promotional materials used to market short codes comply with the industry’s [...]
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SAN DIEGO – j. simms agency, a full-service advertising and PR firm in San Diego, has taken social media marketing to the next step through Facebook. Responsible for marketing and PR for Cherple™, a PC-to-cell SMS chat application, j. simms is using Facebook to reach 200 million worldwide users to promote Cherple™ throughout North America, [...]
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Partnership Will Provide Global Job Posting Support and Expanded Job Board Management Services to Peopleclick Clients RALEIGH, N.C. & SAN RAMON, Calif. – Peopleclick, Inc., the leading global talent acquisition solutions provider, and eQuest, the global leader in job posting and internet recruitment management services, announced a renewed partnership that will continue to provide Peopleclick [...]
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