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Archive for July, 2009
NEW YORK – Incisive Media, a global leader in specialized business news and information, announced the promotion of Michael Bennett to the new position of vice president, audience development for the U.S. Bennett, formerly group director for audience development, will expand his current responsibilities to include oversight of the company’s customer service center, management of [...]
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Research from the Rubicon Project shows International traffic leads domestic traffic, resulting in publishers leaving significant revenue on the table LONDON – Research from the Rubicon Project, the Internet advertising infrastructure company, reveals that UK publishers are losing millions of pounds of revenue because they are unprepared to effectively monetize the growing portion of traffic [...]
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IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced an online advertising partnership with leading automotive group, MileOne Automotive. The MileOne Automotive agreement marks another key Specific Media partnership in the automotive sector, further advancing the organization’s leadership position in an important category that continues to experience tremendous growth for Specific Media [...]
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STANFORD, Calif. – Stanford Graduate School of Business Marketing Professors V. “Seenu” Srinivasan and James Lattin, and their former doctoral student, Oded Netzer, were honored by the INFORMS Society for Marketing Science at its recent Marketing Science conference in Ann Arbor, Mich.
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Vkontakte.ru Ranks as Most Popular Social Networking Site in Russia with 14 Million Visitors LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study of the social networking category in Russia, based on data from the comScore World Metrix audience measurement service. The study found Russia to have [...]
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PITTSBURGH – Wizzard Media (NYSE Amex:WZE), the world’s largest podcasting network announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. The 13.7 million ads served in the second quarter is an increase of 251% from the 3.9 million impressions served in the second [...]
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Online Advertising Innovator Honored with “Computer Hardware Campaign of the Year” Award for Outstanding Work with Hewlett Packard Holiday Campaign MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company has been awarded the prestigious Stevie Award for the “Computer Hardware Campaign of the Year” for [...]
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OVERLAND PARK, Kan. – After a week of celebrating the best in advertising and marketing, it was Sprint (NYSE:S) that took home one of the world’s top advertising prizes at the 56th Cannes Lions International Advertising Festival on June 27, held in Cannes, France.
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Brings Top Industry Figures Together for International Cooperation and Leadership NEW YORK & LONDON & SAO PAULO & SINGAPORE – The Mobile Marketing Association (MMA) (www.mmaglobal.com) named its 2009-2010 Regional Officers and Global Board of Directors and Officers. The Regional Boards have representation from member companies across each of the Regions MMA has operations in: [...]
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Guarantees a Minimum of 30 Seconds Per Ad Engagement for Brand Campaigns; Toyota and AT&T Sign Up as Charter Advertisers MOUNTAIN VIEW, Calif. – Meebo, the company that enables real-time social interactions, announced that Toyota is the first marketer to advertise on Meebo’s partner network on behalf of the third-generation Prius. Meebo’s partner network is [...]
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TEL AVIV, Israel – IncrediMail Ltd. (NASDAQ: MAIL) (www.incredimail-corp.com), an Internet company, announced that it has reached a new, two-year direct agreement with Google Inc. (NASDAQ: GOOG). Although terms of the agreement were not disclosed, IncrediMail’s CEO Ofer Adler said, “We are very happy with the agreement.”
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Internet banner ads most ignored ROCHESTER, N.Y. – One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what [...]
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