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Archive for July, 2009
Advertisers and Publishers Benefit from Enhanced Protection against Click Fraud BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced a partnership with Anchor Intelligence, the foremost provider of traffic quality solutions that assess search and publisher ad inventory. The partnership enhances Burst’s existing inventory auditing [...]
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NEW YORK – The proliferation of smartphones and consumers’ ever-increasing appetite for mobile interactive experiences have created unique marketing opportunities for advertisers looking to reach people on the move. The Interactive Advertising Bureau (IAB) announced the release of its first Mobile Buyer’s Guide, a how-to primer for marketers and agencies who want a simple source [...]
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A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing leader Oneupweb reveals some surprising trends, including the way users interact with paid ads in social media. TRAVERSE CITY, Mich. – Social media is all the rage. But can marketers take advantage of this growing online trend, and garner actual business [...]
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Noted Investor Dr. Phillip Frost Acquires a Position in interCLICK Through Private Transaction NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB: ICLK), a leading behavioral targeting company, announced that it has appointed Steven D. Rubin to its Advisory Board effective immediately. Mr. Rubin is a member of The Frost Group, LLC, a successful private investment [...]
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Alvenda’s Merchants can Now Reach 90% of Online Consumers in the U.S. with Alvenda Shoplets™ Enabled by Microsoft Rich Media Certification MINNEAPOLIS – Alvenda, Inc., the only ecommerce-enabled advertising solution for merchants, announced the company has achieved certification as a third-party rich media vendor on Microsoft Media Network.
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WILMINGTON, Del. – Personalized internet search engine patent holder Personalized User Model, L.L.P, (PUM) of New York filed a lawsuit against Google in the U.S. District Court in Delaware. The lawsuit alleges that Google willfully infringed two patents owned by PUM that cover aspects of Google’s valuable personalized user search technology.
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Bucking industry-wide drop in live events, inVNT’s first-half 2009 revenues jump 50 percent over last year’s strong second half; Opens new offices in New York and Washington NEW YORK & WASHINGTON – inVNT, a live events agency, announced deals with PepsiCo, Subway and the Outdoor Advertising Association of America (OAAA), capping a strong first half [...]
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MySpace’s Local Operations in Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey to Remain Active Through Partnership LOS ANGELES – MySpace and Fox International Channels (FIC) announced a multi-territory partnership under which FIC will manage local advertising, marketing, and promotion across a number of territories. MySpace advertising and local sites in Brazil, Argentina, Spain, Italy, [...]
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Campaigner expert discusses top findings for improving email marketing deliverability OTTAWA – Campaigner, a leading email marketing solutions provider, announced the availability of their most recent podcast, “Improving Email Marketing Deliverability.” The podcast focuses on a study by the Aberdeen Group called Demystifying Email Deliverability which examines the factors affecting the deliverability of email marketing [...]
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Through Alvenda’s use of Akamai, 1-800-FLOWERS.COM realized a 41 percent increase in sales per impression and a 10.5 times increase in interaction rates CAMBRIDGE, Mass. & MINNEAPOLIS – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, and Alvenda, the only ecommerce-enabled advertising network, announced that they [...]
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Project Inform’ Identifies Most Effective, Audience-Friendly Ad Products for Short-Form Online Video NEW YORK – A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to “Project Inform,” a new study unveiled by MTV Networks. [...]
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comScore Domestic Revenue Grows 22 Percent Organically to $100.9 Million in 2008 RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that it was ranked as the 15th largest U.S. market research firm based on 2008 domestic revenues, growing faster than each of the largest 25 research firms, according [...]
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