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Archive for July, 2009
AccuStream Research: Online Video Value Chain Forecast at $1.3 Bil. in ’09
SALINAS, Calif. – Video CMS platforms, VASP applications and CDN services connecting the online value chain are forecast to grow revenue at a combined 25.3% rate in 2009 to $1.3 billion, increasing top line another 26.4% in 2010. Revenue growth is attributable to account acquisition as publishers adopt video applications spanning CMS to indexing, building [...]
Google Announces Second Quarter 2009 Results
MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced financial results for the quarter ended June 30, 2009. “Google had a very good quarter, especially given the continued macro-economic downturn. While most of the world’s largest economies shrank, Google’s year-over-year revenues were up 3%. These results highlight the enduring strength of our business model and our [...]
interCLICK Announces Preliminary Record Second Quarter Revenue, Significantly Exceeding Outlook
Q2 Revenue Expected to Grow by at Least 124% Year-over-Year and 25% Sequentially NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB:ICLK), a leading behavioral targeting company, announced preliminary second quarter revenue for the period ended June 30, 2009. The Company now expects record revenue to exceed $10.5 million, an increase of at least 124% compared [...]
ADTECH Names Lou Severine Head of U.S. Sales
Former Director of Sales at Microsoft Advertising to Lead ADTECH US NEW YORK – ADTECH AG appointed Lou Severine, former Director of Sales North East at Microsoft Advertising, as head of Sales for ADTECH’s U.S. operations. Severine will take over the U.S. sales operations from ADTECH’s CEO Dirk Freytag, who has been overseeing those responsibilities [...]
Click Forensics Unveils New “Block List” to Identify Bad Online Advertising Traffic and Collusion Fraud Sources
New Tool Helps Boost Campaign Performance and ROI for Ad Networks AUSTIN, Texas – Click Forensics®, Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, expanded its Click Forensics traffic quality management platform with a new “Block List” feature. The feature provides ad networks with the immediate benefits [...]
Research and Markets: Video Advertising Networks Emerging and Surging To $493 Million In ’09 Revenue
DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising Networks 2007 – 2010: Emerging and Surging” report to their offering. This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.
Bing Shows Little Impact on Paid Search Advertising in Q2
SearchIgnite issues quarterly report evaluating state of paid search landscape and performance of the top engines ATLANTA – The launch of Microsoft’s new search engine, Bing, showed little impact on the company’s share of the U.S. paid search advertising market in Q2 09. While Microsoft’s share of spend remained flat, Yahoo! lost share to Google, [...]
Search Engine Marketing Sector Shows Signs of Stabilization; Bing Makes Click Share Gains Since June Launch
Data Based on Efficient Frontier’s Q2 2009 U.S. Search Engine Performance Report SUNNYVALE, Calif. – As the economy slows its free fall, the Search Engine Marketing (SEM) sector appears to have stabilized, according to Efficient Frontier’s U.S. Search Engine Performance Report: Q2 2009. Additionally, Bing captured attention and momentum for Microsoft, increasing its paid click [...]
New AdGooroo Research Documents Second Quarter Gains for Microsoft’s Bing
Bing.com surged to more than 22 million monthly visits; Dell, Sears, Hotels.com, Marriott and Home Depot are among the savvy, early adopting advertisers CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. While Bing achieved impressive traffic growth in the second [...]
Quattro Wireless and Mobext Partner on Advanced Mobile Analytics
Initiative Will Give Brands Deeper Insights into Mobile Campaigns WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium ad network, and Mobext, the mobile marketing arm of Havas Digital that provides data driven advertising solutions within the mobile channel, have formed a strategic partnership focused on mobile analytics.
ChoiceStream Adds New Team Members for Personalized Advertising Push
Retail Personalization Leader Nabs More Former Yahoo! Execs and Bolsters Engineering Team CAMBRIDGE, Mass. – ChoiceStream — the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, and AT&T — has added several key executives to lead their retail advertising solution team and bolster their product development [...]
PubMatic Named AlwaysOn Global 250 Winner
Company Selected as Technology Innovator in Online Advertising for 2009 PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology and full-service ad operations support for large online publishers, announced that it has been added to the 2009 AlwaysOn Global 250 List. The AlwaysOn Global 250 Award is given to private, emerging [...]
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