Blink Logic Responds to Advertisers Requests for Consolidated Data and Better Analytics and Reporting
SAN FRANCISCO – Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI) announced that it is launching a new solution to help advertising and marketing executives gain greater insight into campaign effectiveness.
Dealing with multiple data sources can be a challenging and cumbersome process. This issue often plagues organizations of all kinds. Companies have been limited by traditional business intelligence (BI) tools that are expensive and difficult to use.
Advertising and marketing executives feel this pain acutely. A myriad of data sources from campaigns, media, and customer sales data have to be combined, analyzed, and shared with clients. Analysts are an overburdened and expensive resource for this task. Additionally, many companies neither have nor want to support the internal IT infrastructure needed to streamline these efforts.
“With Blink Logic’s new advertising focused solution, executives can now concentrate on improving results and strengthening client relationships, rather then having teams devoted to day-to-day reporting,” says David Morris, President and CEO of Blink Logic. “Built from the ground up with the advertising world in mind, Blink Logic is focused around industry standards such as DART and Google analytics, but has the flexibility to accommodate integration with other platforms and data.”
The value add from Blink’s new offering is simple and two-fold; greater efficiency (less man hours needed to generate reports) and presentation (“sexier” reports and easy client access). With Blink Logic’s new offering agencies and marketers are presented with an easy choice in today’s tough economic environment.
About Blink Logic Inc.
Blink Logic Inc. (OTCBB:BLKL) partners with ISVs to deliver SaaS Business Intelligence (BI) solutions to business executives in companies and agencies of all sizes. With the Blink Logic platform, ISVs can enhance their customer offerings to include powerful, yet easy-to-understand, reporting and analytics. Executives can leverage a full range of BI capabilities and actionable information to enable them to make better, faster, more informed decisions, in order to continuously increase revenue, customer satisfaction and profitability. Blink Logic is provided as a secure internet-based solution. By sharing the software, hardware, maintenance and support costs across tens of thousands of customers, Blink Logic delivers tremendous capability to its partners and their customers at a low monthly subscription price. For more information, please visit www.blinklogic.com.