LOS ANGELES – MySpace and Fox International Channels (FIC) announced a multi-territory partnership under which FIC will manage local advertising, marketing, and promotion across a number of territories. MySpace advertising and local sites in Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey will remain active through the partnership.
“The new partnership with FIC allows MySpace to reduce operational costs and better leverage our local knowledge and relationships,” said Owen Van Natta, Chief Executive Officer of MySpace. “This initiative, which is the first result of our international operational review, will allow MySpace to continue serving the needs of our users, partners and advertisers across some of our fastest growing territories.”
Starting today, FIC – which operates 170 linear and non-linear television services, their respective websites and an international online advertising business – will manage marketing and advertising sales for MySpace in Argentina, Brazil, Spain, Italy, Poland, Mexico, and Turkey, effectively expanding the local reach of MySpace with advertisers in these territories.
“We’re delighted to work with MySpace’s international operations across Europe and Latin America. We look forward to jointly leveraging our Internet and advertising expertise to create meaningful experiences for MySpace’s international audience and its many global advertisers and affiliates,” said Hernan Lopez, Chief Operating Officer, FIC.
MySpace is a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world’s largest music community. MySpace is a division of News Corporation. (NYSE:NWS)(NYSE:NWS.A)(ASX:NWS)(ASX:NWSLV)
About Fox International Channels
FOX International Channels (FIC), a unit of FOX Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly-and majority-owned entertainment, factual, sports, and movie channels in virtually all markets across Europe, Africa, Latin America, and Asia. Using a variety of strong brands, FIC broadcasts over 170 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 350 million subscribing households worldwide.