ATLANTA — EyeWonder Inc., an innovator in interactive digital advertising technologies and services, announced its new PageMorph™ takeover ad format, a high-premium “flagship” offering for publishers.
With PageMorph™, an ad functions as a homepage takeover and appears to manipulate the surrounding Web page by shrinking, stretching, crumpling or otherwise animating a real-time screenshot of the page. This impactful, high-reach ad format benefits the interactive digital advertising ecosystem by creating premium selling space for publishers and allowing agencies to provide the best return on investment for their advertisers.
“We created PageMorph™ to help address the demand in the publishing space for premium and highly impactful advertising opportunities for advertisers,” said Erin Quist, Vice President, Enterprise Solutions. “Publishers are looking to create premium placements to sell to advertisers while also keeping ad clutter off their homepages. In addition, advertisers are seeking online ad space that will give their brands extensive reach and exposure to large audiences—PageMorph™ fills both those needs.”
Because PageMorph™ functions as a homepage takeover, audiences are immersed in the ad experience, meaning every impression counts. EyeWonder reports these ads often see a higher-than-average total time of interaction—some placements nearing the one-minute mark.
Working through its agency, PLAN.NET, BMW Germany has already run a campaign utilizing PageMorph™ on the homepage of motorsport-total.com.
“We were very pleased with the online exposure the BMW 7er series campaign received,” said Markus Maczey, Creative Director for BMW online campaigns at PLAN.NET. “Ad formats such as PageMorph™ allow agencies to push the creative envelope by developing fresh, out-of-the box ad executions that invite user interaction with the brand, a clear win for all parties involved.”
About EyeWonder, Inc.
EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.