PITTSBURGH – Wizzard Media (NYSE Amex:WZE), the world’s largest podcasting network announced that it served over 13,700,000 podcast ad impressions through its Alchemy advertising technology in the quarter ending June 30, 2009. The 13.7 million ads served in the second quarter is an increase of 251% from the 3.9 million impressions served in the second quarter of 2008, and a 46% increase from the 9.4 million ad impressions served in the first quarter of 2009. All ad impressions were certified by Nielsen//NetRatings.
2008 – Q2 – 3.9M
2008 – Q3 – 5.5M
2008 – Q4 – 8.8M
2009 – Q1 – 9.4M
2009 – Q2 – 13.7M
“The jump in impressions served from 9.7 million to 13.4 million in one quarter is remarkable for one reason: Even in this tough economic and advertising climate, amid all the doom and gloom of budget cuts, we have been able to make a solid case to advertisers that our network is worth their attention,” said Laurie Sims, Wizzard Media President. “As we continue this advertising growth going forward, and CPM rates rebound to more traditional levels, we believe the participating podcast publishers on our network can earn sustainable incomes.”
“This growth comes as no surprise to Wizzard as our recent advertising partnerships with Triton Media and Ando Media continue to grow along with the popularity of Apple’s iPhone and iPod devices,” says Chris Spencer, Wizzard Media CEO. “That fact, coupled with the ease of downloading podcasts directly to your phone or mp3 player through iTunes, is making our market one that has tremendous growth potential.”
About Wizzard Media (a division of Wizzard Software):
Wizzard Media provides publishing and distribution services to podcasters and monetization services for podcasters. Wizzard Media is the industry’s leading podcasting network with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod®, iPhone® and the Microsoft Zune®. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple’s iTunes and Microsoft’s Zune Marketplace. For more information, please visit www.wizzardsoftware.com/media_v2.php. Wizzard Media is a division of Wizzard Software, a leader in speech technology distribution and development.