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Google Ad Planner Gets a New Interface

Otilia Otlacan | July 8, 2009

Good news for all of you media planners out there working with Google Ad Planner: the much-awaited interface redesign has finally arrived.

As per Google’s announcement, the new and streamlined pages make it easier to:

- Find sites and manage media plans more efficiently.
- Review full data for a site simply by specifying the site’s URL.
- Merge and copy media plans.
- Navigate between pages without losing the audience you’re working with.

Another update of importance is the lifting of the Google Analytics filter restriction previously affecting publishers. If you’re a site owner, you can now use the Google Ad Planner Publisher Center to share your Google Analytics data even if you’ve set up filters in your account.

If you’re not a Google Ad Planner user, you can check it out at www.google.com/support/adplanner – it’s free and a pretty good tool for its category.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.