SAN DIEGO – j. simms agency, a full-service advertising and PR firm in San Diego, has taken social media marketing to the next step through Facebook. Responsible for marketing and PR for Cherple™, a PC-to-cell SMS chat application, j. simms is using Facebook to reach 200 million worldwide users to promote Cherple™ throughout North America, Asia and Europe in a manner few companies have ventured into, according to Julia Simms, agency president.

Cherple™ is a two-way SMS chat application by Globaltel Media that allows any online user to send and receive SMS text messages from a computer anywhere in the world to any U.S.-based cell phone and back.

“Networking on sites like Facebook and Twitter is catching on quickly but it lacks the ultimate networking component of connecting people via PC to mobile phone,” Simms said. “With Cherple™, online users can connect to US mobile phones that have no Internet access.”

The agency used an English-language Facebook fan page to reach people in the U.S. It then applied this same philosophy to other countries by enlisting citizens in several countries to build and maintain language-specific fan pages to target those in their homeland. j. simms agency currently maintains Facebook fan pages in Mexico, France, Spain, Austria, Germany and Italy with a regional person who understands the needs of the local population.

“Cherple™ was designed to be global and j. simms agency is the only advertising and public relations firm that I am aware of that uses in-region social media marketing techniques to reach international audiences,” said Robert Sanchez, president and CEO of Globaltel Media. “In the month since launching Cherple™ international fan pages, we have seen tremendous responses from the network of fans and we expect that excitement to grow exponentially.”

j. simms agency has served clients in the real estate, hospitality, non-profit and government sectors since 1995. The firm provides complete marketing services, brand recognition and position for clients through campaigns to cover all aspects of new and traditional media. More information can be reached by visiting www.jsimmsagency.com.

Globaltel Media connects online users with any mobile device regardless of location, technology, device type or cellular provider. GTM understands the needs of customers across a range markets including healthcare, entertainment, education, government, law enforcement and emergency communications. For more, visit www.globaltelmedia.com.