Where 2 Get It Announces MAP (Minimum Advertised Price) Monitor
Manufacturers Need to Monitor Their MAP Online to Ensure That Channels Are Not Advertising Pricing That is Detrimental to Their Brand ANAHEIM, Calif. – Where 2 Get It, Inc., a…
Monthly Archives: July 2009
Yahoo! and AT&T Interactive to Drive Consumers to Local Businesses
GLENDALE, Calif. & SUNNYVALE, Calif. – AT&T Interactive and Yahoo! Inc. (Nasdaq:YHOO) announced an agreement, under which AT&T’s advertising sales force of more than 5,000 will sell Yahoo! display inventory…
Research and Markets: Brazil – Media Industry Profile
DUBLIN – Research and Markets has announced the addition of the “Brazil – Media Industry Profile” report to their offering. The Brazilian media industry is one of the most attractive…
Music Advertising and Brands Establish Keys to Partnership Success
MIDEM 2010 PARIS – For the first time, 17 international experts from music, brands and advertising have defined 10 ‘Commandments’ designed to optimize partnerships between the three sectors.
comScore Releases June 2009 U.S. Search Engine Rankings
RESTON, VA, July 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In June…
Industry Click Fraud Rate Drops to 12.7 Percent in Q2 2009
Publisher Collusion Fraud Remains a Significant Threat to Ad Networks AUSTIN, Texas – Click Forensics®, Inc. released industry pay-per-click (PPC) fraud figures for the second quarter 2009 from the search…
Kowabunga Announces Dates for Beta Release of Advertising Platform, Name Change and New Website
CLEARWATER, Fla. – KOWABUNGA! INC. (NYSE Amex: KOW), a leading provider of performance-based advertising and technology solutions, announced that it will be launching a beta version of the Inuvo Platform…
Kontera Secures $15.5M Round of Private Funding, Led by Sequoia Capital
Oversubscribed Round of Financing to Accelerate Network Growth, Scale Next-Generation Real-time Semantic Analysis Solutions, and Expand Global Presence SAN FRANCISCO – Kontera, the leading provider of relevant In-Text advertising and…
Advertisers and Audiences: How Their Views on Advertising Effectiveness Differ
This marks the first survey of an on-going collaboration with LinkedIn to understand the attitudes of consumers and business executives ROCHESTER, N.Y. – Advertisers and marketers spend a great deal…
IAB Commends First Media Companies on Passing Audits for Standardizing Click Measurement
NEW YORK – Recognizing the need to protect buyers, sellers and ultimately all consumers from click fraud, the interactive advertising industry has made it a priority to standardize click-count measurement…
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