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Archive for July, 2009
Manufacturers Need to Monitor Their MAP Online to Ensure That Channels Are Not Advertising Pricing That is Detrimental to Their Brand ANAHEIM, Calif. – Where 2 Get It, Inc., a leading provider of Web, mobile and search based services that help national brands get found where users search, announced they’ve added minimum advertised price monitoring [...]
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GLENDALE, Calif. & SUNNYVALE, Calif. – AT&T Interactive and Yahoo! Inc. (Nasdaq:YHOO) announced an agreement, under which AT&T’s advertising sales force of more than 5,000 will sell Yahoo! display inventory to local businesses across the United States. The collaboration adds Yahoo!’s display inventory to AT&T Interactive’s robust local online advertising portfolio, and takes advantage of [...]
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DUBLIN – Research and Markets has announced the addition of the “Brazil – Media Industry Profile” report to their offering. The Brazilian media industry is one of the most attractive media markets in the world. With its strong economic growth, large and growing urban population and high literacy rates, Brazil is one of the most [...]
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MIDEM 2010 PARIS – For the first time, 17 international experts from music, brands and advertising have defined 10 ‘Commandments’ designed to optimize partnerships between the three sectors.
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RESTON, VA, July 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market [...]
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Publisher Collusion Fraud Remains a Significant Threat to Ad Networks AUSTIN, Texas – Click Forensics®, Inc. released industry pay-per-click (PPC) fraud figures for the second quarter 2009 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index®. Now in its fourth year, the Click Fraud Index provides statistically significant [...]
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CLEARWATER, Fla. – KOWABUNGA! INC. (NYSE Amex: KOW), a leading provider of performance-based advertising and technology solutions, announced that it will be launching a beta version of the Inuvo Platform on August 10, 2009. This initial launch is a complete re-engineering of the MyAp affiliate marketing solution that currently serves hundreds of advertising customers and [...]
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Oversubscribed Round of Financing to Accelerate Network Growth, Scale Next-Generation Real-time Semantic Analysis Solutions, and Expand Global Presence SAN FRANCISCO – Kontera, the leading provider of relevant In-Text advertising and information solutions for web publishers, advertisers, and users, announced today that it has closed a $15.5 million round of financing. The round recognizes the company’s [...]
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This marks the first survey of an on-going collaboration with LinkedIn to understand the attitudes of consumers and business executives ROCHESTER, N.Y. – Advertisers and marketers spend a great deal of time crafting ads that they think are effective. Consumers who view these ads at times have different ideas.
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NEW YORK – Recognizing the need to protect buyers, sellers and ultimately all consumers from click fraud, the interactive advertising industry has made it a priority to standardize click-count measurement across media companies. The Interactive Advertising Bureau (IAB) applauded Business.com, Google, Microsoft, and Yahoo! for being the first organizations to pass audits for the IAB’s [...]
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Blink Logic Responds to Advertisers Requests for Consolidated Data and Better Analytics and Reporting SAN FRANCISCO – Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI) announced that it is launching a new solution to help advertising and marketing executives gain greater insight into campaign effectiveness.
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Follow-up Survey of Nearly 1,000 Business Executives Finds That Email Remains Top Choice for Increased Investments over More Traditional Channels REDWOOD CITY, Calif. – Marketers are surprisingly optimistic about the economy for the second half of the year, according to the June “2009 Marketing Trends Survey” released by StrongMail Systems, Inc., the leading provider of [...]
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