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Archive for June, 2009
Site Representation Firm NaturalPath Media Signs Up for Lotame’s Stadium
Lotame’s Proven Ad Targeting, Delivery and Campaign Measurement Platform Provides Improved Audience Segmentation across Publishers NEW YORK & SAN FRANCISCO – Lotame, a provider of data-driven techniques to improve the targeting, delivery and performance of online advertising, announced NaturalPath Media is now using Stadium, a platform enabling the creation of custom audiences for targeted online [...]
AMA Houston Chapter Announces Crystal Award Winners for 2009
Crystal Awards Gala Held May 29 at InterContinental Houston Hotel HOUSTON – The American Marketing Association (AMA) – Houston Chapter announced the 46 winners of the chapter’s 23rd Annual Crystal Awards competition at the gala event held May 29, 2009, at the InterContinental Houston Hotel. Over 400 attendees watched Las Vegas-style entertainment from J&D Entertainment. [...]
Digg Unveils Next Generation Social Ad Platform
Digg Ads™ Will Give the Digg Community More Power to Influence Advertising Content SAN FRANCISCO – Digg, the leading social news site, announced a new ad platform that applies the same voting system it uses for news to advertising. Digg Ads will look and feel like user-submitted content but will be clearly marked as sponsored [...]
Clickable Empowers Search Marketers to Instantly Clone and Automate Campaigns across Search Ad Networks
New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces Sophisticated PPC Reporting And Custom Metrics Clickable Named Finalist In The Coveted 2009 American Business Awards, And 2009 Silicon Alley Awards NEW YORK – Complex processes and tedious analysis make search-engine and pay-per-click advertising difficult. To help advertisers succeed, Clickable unveiled the latest version of its [...]
ad pepper media’s iSense Network Introduces SiteScreen in the U.S. for Brand-Safe Online Display Advertising
Unmatched semantic-based technology prevents misplaced ads NEW YORK – ad pepper media, the international online advertising network, announced the introduction of the SiteScreen Network. The world’s first brand-safe ad network prevents online display ads from appearing next to objectionable content. Leveraging Sense Engine™ technology, SiteScreen reads and processes the meaning of Web page content to [...]
AdSide Partners with HealthCastle.com to Deliver High Cost Per Click Text Ads
Leading Nutrition and Wellness Information Site Signs Deal With Premium Content Network. Selects AdSide to Boost Ad Sales and Generate New Revenue Streams. NEW YORK – DOCLIX, a provider of performance advertising solutions announced that it has signed a deal with HealthCastle.com – the premier nutrition and wellness community portal, to serve cost-per-click text ads [...]
TVN Entertainment and BlackArrow Partner to Enable Dynamic VOD Advertising Workflow
Joint Offering to Resolve Challenges Inherent in Asset- and Campaign-Management to Accelerate Deployment of Dynamic VOD Advertising LOS ANGELES & SAN MATEO, Calif. – TVN, the world’s largest television on-demand company, and BlackArrow, the independent provider of advanced advertising solutions for new television platforms, announced an integrated solution to address and overcome the obstacles inherent [...]
American Advertising Federation Honors Virtual PBX and The Oya Group for Web Site Design Work
Companies Team to Win Two ADDY Awards Recognizing Enhanced Experience for Users of Virtual PBX Web Site SAN JOSE, Calif. – Virtual PBX® and The Oya Group announced that the Virtual PBX Web site has been honored with two prestigious ADDY® awards, in recognition of its high-quality design, unique approach and ease of use. The [...]
blinkx Executive Federico Grosso to Present at Digital Hollywood’s Advertising 2.0
SAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 [...]
Mozaik Multimedia Poised To Revolutionize Advertisement Models With !Content™ Technology
REDWOOD CITY, Calif. – Mozaik Multimedia launches !Content™ Technology, a groundbreaking new software solution that connects consumers to appealing products they see in movies, revolutionizing the way people interact with latest generation premium Hollywood movie content, ultimately changing consumer advertisement models forever.
Mobile Marketing Forum Focuses on Branding and Successful Campaigns Using the Mobile Channel
Attendees Can Also Access a Customized Mobile Site for the Event via Mobile Device Mobile Marketing Forum
Tetherball 1st in U.S. to Deploy RFID-Based Mobile Loyalty Program that Solves the Measurability Puzzle in Mobile Marketing
First-of-its Kind Technology Platform Advances Dairy Queen®’s Mobile Rewards Program to the Next Level INDIANAPOLIS – Tetherball, an industry leader in mobile loyalty and rewards solutions, unveiled its breakthrough RFID-based mobile marketing platform that represents the most advanced technology-based solution in the marketplace today and sets an unprecedented standard in mobile marketing.
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