Archive for June, 2009

FatTail Introduces PageGage RAFT to Help Online Publishers Make More Money

| June 15, 2009 | 0 Comments

Automated Search Engine Marketing Service Delivers Reach and Frequency to Advertisers WOODLAND HILLS, Calif. – Online publishers now have a way to make more money from display advertising by eliminating the under delivery of site traffic. FatTail announced PageGage RAFT (Reach And Frequency Tool), which enables online publishers to ensure ad delivery and fulfill advertisers’ [...]

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Amazon Turns to Customers for New TV Advertising Campaign

| June 15, 2009 | 0 Comments

Amazon Invites Customers to Participate in the “Your Amazon Ad Contest” offering $20,000 in Amazon.com Gift Cards SEATTLE – Amazon.com, Inc. (NASDAQ:AMZN) announced the “Your Amazon Ad Contest,” a national invitation for customers to create their vision of an Amazon television commercial and compete for $20,000 in Amazon.com Gift Cards.

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Vibes Media President Jack Philbin Elected to Mobile Marketing Association 2009 Board of Directors

| June 15, 2009 | 0 Comments

CHICAGO – Vibes Media, the industry leader of interactive mobile marketing, is proud to announce the appointment of President and Co-Founder Jack Philbin to the 2009/10 Mobile Marketing Association (MMA) North America Board of Directors. The MMA is an action-oriented association focused on clearing obstacles to market development, establishing guidelines and best practices for sustainable [...]

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Carton Donofrio Partners Wins Three National ADDY Awards

| June 15, 2009 | 0 Comments

Agency Awarded Three Silver Awards for Maryland Science Center Campaign BALTIMORE – Carton Donofrio Partners, a full-service marketing communications agency, announced that the firm received three silver ADDY Awards for its work for the Maryland Science Center. With over 60,000 entries annually, the ADDY Awards are the world’s largest advertising competition and celebrate the best [...]

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Burst Media Launches adConductor SmartTag Solution

| June 12, 2009 | 1 Comment

Allows Web Publishers to Quickly Monetize Ad Inventory BURLINGTON, Mass. – adConductor™, a division of Burst Media, announced the launch of its SmartTag™ solution. SmartTag allows online media companies with large sites, multiple sites, or affiliates to quickly translate their existing targeting hierarchies into adConductor’s ad management and optimization platform. SmartTag’s advanced capabilities eliminate the [...]

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Strategy Analytics: US To Add 5 Million New Broadband Subscribers in 2009, Despite Recession

| June 12, 2009 | 0 Comments

80% Household Penetration Predicted for 2013 BOSTON – Despite a challenging economic environment and contracting household budgets, US broadband subscriptions will continue to grow in 2009, according to analyst firm Strategy Analytics. In a report just published, “North America Broadband Forecast: 1H’2009,” the firm predicts that US Broadband Service Providers (BSPs) will add five million [...]

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New Report Confirms Emerging Link Between Exhibit Industry and Digital Marketing

| June 12, 2009 | 1 Comment

Billions in corporate marketing dollars are at stake as exhibitors and exhibition managers increasingly integrate digital media to extend the reach and power of live experiences AUBURN HILLS, Mich. & DALLAS – A comprehensive new report reveals that corporate exhibitors and exhibition management professionals are committed to integrating digital media into their exhibitions and similar [...]

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interCLICK, Inc. Increases 2009 Business Outlook

| June 12, 2009 | 0 Comments

Company Raises Full-year Revenue Forecast For Revenue to Grow 80%, Exceeding $40 Million NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB: ICLK), a leading behavioral targeting company, announced that it increased its 2009 revenue forecast for the second time this year. The Company now expects revenue to be over $40 million, which would represent an [...]

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Lamar Advertising Company Introduces Greener Technology to New York

| June 12, 2009 | 2 Comments

Company Uses Magink for New Neighborhood-Friendly Digital Billboards NEW YORK – A new kind of digital billboard is hitting the streets of New York. Lamar Advertising Company has announced the implementation of a billboard at 640 Soundview Avenue in The Bronx that uses breakthrough reflective technology from Magink. This digital billboard uses less energy and [...]

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the Rubicon Project’s Q1 2009 Online Advertising Market Report Highlights $15 Billion Incremental Global Revenue Opportunity

| June 11, 2009 | 0 Comments

Revenue Trending Up for Remainder of 2009 LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts for 2009 in the fifth installment of its Online Advertising Market Report series. Among the findings, culled from the 40 billion monthly ad transactions that run across [...]

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Marketing in the Digital Age Market Assessment 2009

| June 11, 2009 | 1 Comment

DUBLIN – Research and Markets has announced the addition of the “Marketing in the Digital Age Market Assessment 2009” report to their offering. Roadside billboards are probably the oldest form of advertising and the oldest form of information. The digital revolution has ensured that billboards have come full circle, with the November 2008 launch of [...]

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