Archive for June, 2009

Motally Announces Series A Financing for Mobile Analytics Platform

| June 17, 2009 | 0 Comments

Series A Led by BlueRun Ventures, Ron Conway Participates SAN FRANCISCO – Motally announced its Series A financing led by BlueRun Ventures with additional participation from Ron Conway. Motally’s Mobile Analytics was built from the ground up with mobile in mind to specifically address the entire range of mobile devices, networks, and service offerings.

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Morse Appointed Chief Financial Officer of Yahoo!

| June 17, 2009 | 0 Comments

SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq:YHOO) announced that the Board of Directors has appointed Tim Morse as chief financial officer. Reporting directly to Carol Bartz, the chief executive officer of Yahoo!, Morse will be responsible for the company’s finance, investor relations, and mergers and acquisitions groups. He will commence employment on June 17, 2009 and [...]

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TheLadders.com Wins Webby Awards for Best Employment Website and Best Rich Media Advertising: Business-to-Business

| June 17, 2009 | 1 Comment

NEW YORK – TheLadders.com, the world’s leading online service catering exclusively to the $100k+ job market, has won Webby Awards for Best Employment Website and Best Rich Media Advertising: Business-to-Business category for its “100K Experiment” interactive advertising campaign. The 13th Annual Webby Awards received nearly 10,000 entries from more than 60 countries and all 50 [...]

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Ad-Supported Internet Contributes $300 Bil. to U.S. Economy, Has Created 3.1 Mil. U.S. Jobs

| June 16, 2009 | 2 Comments

IAB-Commissioned Study is First-Ever Comprehensive Analysis of Economic Impact of the Ad-Supported Internet WASHINGTON – Interactive advertising is responsible for $300 billion of economic activity in the U.S., according to a new study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1% of the total U.S. gross domestic product (GDP). It directly [...]

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the Rubicon Project Begins International Expansion; Former MySpace SVP of Audience Jay Stevens to Lead Charge

| June 16, 2009 | 0 Comments

First International Office Located in London LOS ANGELES & LONDON – the Rubicon Project, the Internet advertising infrastructure company, brings its online advertising network optimization technology to the UK market, allowing publishers to fully harness the power of the channel. Jay Stevens, former Vice President of European operations, and most recently SVP of Audience, at [...]

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Marketing ROI: In This Electronic Age, Print Articles and Print Advertising Still Sells Cars

| June 16, 2009 | 2 Comments

ROCHESTER, Mich. – A breakthrough survey conducted by Foresight Research quantifies the automotive sales impact of print articles and print advertising. Then it compares print articles and print advertising influence to other forms of marketing communications used by auto buyers.

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MIVA, Inc. to Rebrand to Vertro, Inc.

| June 16, 2009 | 0 Comments

Rebrand Follows Asset Sale of MIVA Media on March 12, 2009 MIVA Direct to Rebrand to ALOT as Part of Corporate Name Change NEW YORK – MIVA, Inc. (NASDAQ:MIVA), announced the Company will be changing its name from MIVA, Inc. to Vertro, Inc. As part of the rebrand, the Company’s ticker symbol will change from [...]

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Industry Veteran Brett Cravatt Joins interCLICK’s Board of Directors

| June 16, 2009 | 0 Comments

Online Advertising Innovator Brings Executive Leadership and Start-Up, Legal Expertise to interCLICK NEW YORK – June 15, 2009 – interCLICK, Inc. (OTCBB: ICLK), a leading behavioral targeting platform, today announced it has appointed Brett Cravatt to its board of directors effective immediately.  Cravatt’s leadership and operations experience along with his established marketing industry relationships will [...]

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Clear Channel Names Advertising & Marketing Veteran John Partilla as Corporate EVP and President, Global Media Sales

| June 16, 2009 | 0 Comments

Partilla to Lead National Business Development Across Radio and Outdoor in Newly Created Position SAN ANTONIO – Clear Channel Communications, Inc. named John Partilla, 44, to the newly created position of Executive Vice President and President of Global Media Sales. Partilla will lead national business development across the company’s radio and outdoor businesses, reporting to [...]

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2009 IAB Annual Meetings: Paul Smurl, VP Advertising, The New York Times

| June 15, 2009 | 0 Comments

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Americans Viewed a Record 16.8 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube

| June 15, 2009 | 0 Comments

Average U.S. Viewer Watched 6.4 Hours of Online Video During the Month,  According to comScore Video Metrix RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an [...]

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Retaining Customers in Tough Economic Times – New Allegiance White Paper

| June 15, 2009 | 0 Comments

Includes nine tips for succeeding at customer retention in unconventional marketplace SALT LAKE CITY – Now available from Allegiance, Inc., a new white paper titled “Retaining Customers in Tough Economic Times” provides nine tips for succeeding at customer retention in a marketplace that does not follow traditional rules. The paper includes insights on how to [...]

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