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Archive for June, 2009
Bing Off to a Good Start in First Week of Search Activity, According to comScore
Microsoft Posts Gains in U.S. Searcher Penetration and Share of Search Results Pages After Introduction of New Search Engine RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a preliminary study of the performance of Bing, Microsoft’s new search engine, during the first week of its public launch.
Digital Agency 360i Publishes First Ever “Social Marketing Playbook”
Comprehensive Report Provides Strategic Guidance to Capitalize on New Opportunities in Social Marketing NEW YORK – Digital communications agency 360i published the Social Marketing Playbook, the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing [...]
VideoEgg Appoints Phil O’Neill as Director of Network Analytics
Expert in Analytics to Advance VideoEgg’s Optimization Technology and Lead Research Efforts to Quantify the Value of Ad Engagement SAN FRANCISCO – VideoEgg, the rich media ad network that guarantees brand engagement, announced the appointment of Phil O’Neill as director of network analytics. O’Neill will be responsible for advancing VideoEgg’s optimization solutions, which enable the [...]
RE/MAX Rolls Out New Straight-Talking TV Ads
Commercials Address Consumer Concerns About Real Estate DENVER – RE/MAX is taking their message directly to consumers regarding the current real estate market with a series of new television spots that offer a serious message to homebuyers and sellers. Featuring straight-talk about the reality of today’s market, the three 30-second commercials feature Margaret Kelly, Chief [...]
Preparing Operations for The Future of Video Online Technical Forum June 24th
The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID. Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives – and what [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.2% in First Quarter 2009
NEW YORK – Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in [...]
Small Publishers Converge on Washington for IAB Long Tail Alliance Fly-In
Association Marshals Small Businesses to Educate Legislators and Regulators on Role of Ad-Supported Internet in U.S. Economy WASHINGTON – In a first-of-its-kind show of strength, Long Tail web publishers from 25 Congressional districts and 13 U.S. states converged in Washington, D.C., to explain the importance of the advertising-supported Internet empowering small business growth in America. [...]
ChoiceStream Announces Coremetrics Partnership to Simplify and Streamline Personalized Display Advertising
Enables Lightening-Fast Deployment of Personalized Display Advertising for Coremetrics Customers CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced a partnership with Coremetrics, the leader in marketing optimization. Through this partnership, ChoiceStream will leverage the new Coremetrics AdTarget™ [...]
$5.3B Local Search Advertising Market Will Be Led By Companies That Invest In Scalable Technology And More Efficient Business Models
New Report from Borrell Associates on The Economics of Local Search Advertising Highlights Growth Opportunities NEW YORK – Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth [...]
WWE.com Tag Teams With AdMeld for Ad Network Optimization
World Wrestling Entertainment® Using Cutting-Edge Technology to Optimize and Manage its Ad Network Relationships New York, NY – June 18, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced a partnership with World Wrestling Entertainment, one of the world’s most recognized entertainment & media brands. WWE® is leveraging AdMeld [...]
Eyeblaster and TNS Study Confirms Hunger for Cross Channel Advertising
A new study from TNS and Eyeblaster, an independent 3rd party ad server reveals cross channel campaigns constitute almost one quarter of total campaigns showing a major move to integrate cross channel performance data – across TV, outdoor, mobile, print and online. The survey polled 400 senior marketing executives across the globe citing that marketers [...]
14 Firms Participate in Addressable Advertising Interoperability Event Held at CableLabs
LOUISVILLE, Colo. – CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories here. The event included multi-vendor interoperability testing for dynamic VOD ad insertion and other addressable advertising technologies. Second in a series, the event is part of the ongoing technical support CableLabs is providing [...]
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