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Archive for June, 2009
Amadesa Adds Site-Side Behavioral Targeting to its Continuum of Personalization Solutions
Algorithm increases conversion, engagement and ROI through high-impact, automated personalization BOSTON – Amadesa (www.amadesa.com), the first company to deliver end-to-end Web site testing and personalization solutions to improve conversion and engagement activity, announced at the Internet Retailer 2009 Conference & Exhibition the launch of its automated, site-side Behavioral Targeting capability. The algorithm analyzes hundreds of [...]
MediaCom Taps Eyeblaster as New Ad Serving Provider
Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients NEW YORK – MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, [...]
IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment
Brings Clarity to Emerging Interactive Advertising Platform SAN FRANCISCO – As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying [...]
Schematic Debuts Intelligent, Multi-User “Touchwall” as Information Hub of Cannes Lions International Ad Festival
High-Definition Interactive Display Delivers Instant Access to Complete Festival Program, 3D Maps and Tools to Dynamically Connect with Other Attendees CANNES, France – Schematic, a WPP Digital company, announced the debut of its intelligent, multi-user “Touchwall,” which will serve as the information hub of the Cannes Lions International Advertising Festival. Designed to help delegates get [...]
Japanese Automaker Blocks Go Daddy Ad from U.S. Open Coverage
Lexus Bars Vintage American Car from Being Seen During U.S. Open SCOTTSDALE, Ariz. – Believe it or not, Japanese automaker Lexus is blocking a GoDaddy.com commercial that revolves around Danica Patrick in a vintage American-made car from airing during the United States Open.
Forrester Forecast: US Email Marketing Spending To Reach $2B In 2014
Email Volume Continues To Grow; Direct Marketers Cite Cost-Effectiveness CAMBRIDGE, Mass. – Spending on email marketing in the US will balloon to $2 billion by 2014 — a nearly 11 percent compound annual growth rate — according to a new forecast by Forrester Research Inc. (Nasdaq: FORR). Falling CPMs (cost per thousands), a high return [...]
Ace Metrix Debuts Revolutionary On-Demand TV Advertising Creative Measurement
Online Delivery of Ad Performance Data and Competitive Intelligence; Coldwell Banker One of First to Use New Service LOS ANGELES – Ace Metrix™, a leader in on-demand advertising intelligence, announced its revolutionary television advertising creative measurement service called Ace Metrix. The new service is designed for advertisers and agencies looking to understand the performance of [...]
Reportlinker Adds A Comparison of Digital Strategies for Economic Recovery
NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue. In light of the global economic downturn, a number of NRAs and governments have announced far-reaching and ambitious plans to make the communications sector the growth engine of the ‘new economy’. We provide a comparison of the key strategies [...]
New Advertising System Enables Entrepreneurs to Monetize .tel Domains Using 3rd-Party Advertising
Paving the Way for New Monetization Strategies SYDNEY – Monetelize Inc. (www.monetelize.com) announced that it has developed a new ‘Ad Conversion’ system that enables .tel domains to host advertising from ad networks and other third party advertisers.
MySpace Reduces Staff by Nearly 30%
Return to Start-Up Culture a Focus for Company Moving Forward LOS ANGELES – As part of a plan to restructure itself into a more innovative, efficient, and entrepreneurial business, MySpace announced that it will reduce its staff by nearly 30%. This restructuring plan crosses all U.S. divisions of the company and lowers the total number [...]
AOL Sites Expand Audience Reach in May
AOL.com Up 23% in Unique Visitors NEW YORK – AOL’s MediaGlow sites continued to expand their year-over-year consumer reach in May, with unique visitors climbing 5% to reach an all-time high 76.3 million, according to May 2009 comScore Media Metrix data. MediaGlow, http://www.mediaglow.com, is AOL’s publishing unit. AOL also expanded internationally in May, launching a [...]
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