Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives – and what they should be doing now to take advantage.
The importance of getting online video advertising right is growing for marketers and publishers desperate for revenue. While the interest is there from all sides, operationally video advertising has proven to be a real challenge. The entire process is fraught with more complications than standard display ads processes and is weighing down Ad Ops team who are struggling to do more with less. VAST & VPAID has the potential to automate some of these processes. But as marketers and vendors work to adopt these standards, it’s time for Ad Operations teams to start doing a deeper dive into what VAST & VPAID can and can’t do and what they should be doing now to make sure they can benefit. Doing so will generate revenue and create efficiencies marketers and publishers need.
The Online Technical Forum is being sponsored by Auditude. For more information, agenda and registration: http://www.admonsters.org/ws/ws-us-03.php