SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, announced new social, search, and rich media ad units for the iPhone. These new ad units will be available in early July and build on the unmatched reach of AdMob’s iPhone ad network. AdMob serves ads on high-quality sites and applications reaching more than 19 million unique iPhones and iPod touch devices worldwide in 2009. AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS) and is launching a version of its iPhone software development kit (SDK) on June 5.
“Mobile advertising is rapidly maturing, and we believe the iPhone is leading the industry forward. Advertisers are excited to connect with consumers in new ways on the iPhone through social and rich media ad units that deliver increased impact and engagement,” said Jason Spero, Vice President and General Manager, North America, AdMob. “AdMob is helping application developers build a business model by making it easy for them to instantly monetize their iPhone applications. All the hard work by developers to create great applications is a major driving force behind the massive growth in consumer usage of applications.”
AdMob’s new ad units build on the high-performing iPhone ad units the company launched last year and take advantage of the advanced capabilities of the device to deliver rich and engaging experiences for consumers. The new ad units introduced today are:
* Mobile Social Networking – Connect consumers with the advertiser’s social content on popular networks, including their Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin with the new Mobile Social Networking ad unit.
* Search – Easily enable searching of your mobile site by allowing users to type a query directly into an ad unit.
* Multi-Panel Banner – Deliver compelling motion and interaction with multiple calls to action in a single rich media ad unit.
* Scrolling Canvas – Provide instant access to more in-depth information without requiring users to click away from a site or application with a dynamic, scrolling ad unit.
New AdMob iPhone SDK for Developers
AdMob is actively working with application developers to help them prepare for the new iPhone 3.0 Operating System (OS). The new version of AdMob’s iPhone SDK enables the new ad units announced today and delivers a better experience for consumers through the ability to dynamically update a given advertisement’s look and feel, which in turn helps developers better monetize their applications. Ads from AdMob monetize more than 1,500 iPhone applications, including BrainTeaser, SportsTap, and Tap Tap Revenge II, and reach more than half of all iPhone and iPod touch devices, giving developers an instant business model for the fun and compelling applications they create.
AdMob is the world’s largest mobile advertising platform, serving more than 6.2 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.
AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapjoy, and Universal Pictures. To learn more about AdMob, visit www.admob.com.