NEW YORK – ad pepper media, the international online advertising network, announced the introduction of the SiteScreen Network. The world’s first brand-safe ad network prevents online display ads from appearing next to objectionable content. Leveraging Sense Engine™ technology, SiteScreen reads and processes the meaning of Web page content to identify potentially controversial material before serving an ad.
Wherever Web page content is identified as containing inappropriate material, as determined by ad pepper clients, an instruction is sent to the ad server to block the delivery of online advertisements to that page. This functionality thwarts potential brand damage that companies can suffer when their ads run along side unsuitable content. Web page content is rated against 12 categories – Adult, Alcohol, Swearing, Bad News, Drugs, Extreme Views, Gambling, Nudity, Peer to Peer, Tobacco, Violence and Weapons.
Unlike other brand safety advertising solutions on the market, the SiteScreen Network does not fence off sections of the Internet and define them with blanket categorizations of “safe” or “unsafe” for advertisers, but instead the network allows advertisers to explore the richness and diversity in content across the whole of the Internet.
“The problem of ads being served next to unsuitable content is a constant concern for advertisers,” said Sacha Carton, president of iSense and Director of the Board for ad pepper media. “By analyzing each and every webpage across the SiteScreen Network, the technology helps advertisers protect themselves against brand damaging ad misplacements by preventing their ads from loading next to potentially objectionable content.”
First made available in the U.K., SiteScreen is used by advertisers such as Barclaycard, Sony Ericsson, ING, Ask.com, Virgin, Fiat to protect their brands online. Additionally, clients of global agencies including Mediacom, Universal McCann, Mindshare, OMD and Media Planning benefit from the product.
About ad pepper media
Ad pepper media is one of the leading independent international online advertising marketers. With 16 branches throughout the U.S. and Europe, ad pepper media manages campaigns for thousands of national and international advertising clients in more than 50 countries worldwide. ad pepper media successfully sets itself apart with investment in the development of an extensive range of efficient proprietary marketing solutions such as the SiteScreen and iSense Networks, as well as in the areas of lead generation, affiliate marketing and ad serving. For more information, please visit http://www.adpepper.com/, http://www.sitescreen.com and http://www.isense.net/.