NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
“Tom is a fantastic addition to TRAFFIQ’s advisory board,” said Kahn. “His deep understanding of the space and the technology that drives this industry is unmatched. Tom’s insight and experience in managing large and complex technology products is exactly the kind of knowledge base that we are looking for as TRAFFIQ continues to grow, and its underlying technology becomes more sophisticated. Tom will be a critical sounding board on all the features in our product pipeline, including better media targeting tools, time-saving workflow improvements, and services that make use of the valuable market data we collect.”
The industry’s only horizontal, direct-to-publisher display media management and buying platform, TRAFFIQ helps agencies leverage and increase their buying power, and improves publishers’ selling strength. This comprehensive system is engineered to incorporate all components of the media planning, buying and selling process, including site search and media planning, smart inventory packaging tools, automated RFP distribution, negotiation management and order execution, campaign optimization, and publisher reconciliation/invoicing.
“I am very excited about working with the TRAFFIQ team,” said Iler. “I believe their solution is truly unique, and fills an important gap in the online advertising marketplace. As advertising alternatives continue to consolidate and converge, systems like TRAFFIQ’s will be needed to help advertisers manage an increasingly complex buying process.”
Other members of TRAFFIQ’s advisory board include Chris Schroeder, CEO of the HealthCentral Network; David J. Londoner, General Partner of the North River Company; Tom Wilde, CEO of Everyzing and Mark Wright of Blue Chip Venture Partners.
About Tom Iler:
Tom most recently served as SVP & Chief Information Officer Platform-A overseeing the technology division for the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of online marketing solutions powered by the Web’s best advertising technologies. As CIO, Tom was responsible for the company’s 340 technology employees located in eight cities across the US and Europe. In this role, he was responsible for providing leadership and oversight for the development, maintenance and operation of the Company’s information systems. Prior to AOL, Tom was the CIO of Advertising.com. As chief information officer for Advertising.com, Tom led the company’s technology team and was responsible for maintaining, developing and operating the company’s award-winning information systems. Platform-A and Advertising.com are a division of AOL/Time Warner. Prior to Advertising.com, Tom served as CIO for Baltimore County Government, overseeing the technology and systems which supported and served over 6,000 employees and 750,000 citizens.
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include thousands of leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at [email protected]
Latest posts by Otilia Otlacan (see all)
- New Kantar Solution Optimizes Campaigns Based On Impact - May 23, 2013
- DataXu Introduces the Industry’s First Algorithm Marketplace - May 23, 2013