PALO ALTO, Calif. – (June 3, 2009) – PubMatic (www.pubmatic.com), a provider of ad revenue optimization technology for global online publishers, today released a new application to help publishers analyze and evaluate all ads served on their Web sites. PubMatic Ad Inspector identifies improper, faulty or malicious ads and their source, empowering ad operations professionals to make timely adjustments to protect their publishers’ brands.
PubMatic Ad Inspector (http://www.pubmatic.com/AdInspector/) provides publishers with deep forensic information on all ads served on their Web pages. It instantly identifies which ad network or exchange served a particular ad and any ad networks that defaulted in the process. PubMatic Ad Inspector is available to all PubMatic Premier customers ‐ global media publishers with more than $5 million in annual online revenue.
“Online ad sales is getting more complicated for ad operations professionals among large publishers. Tracking down where an ad comes from and stopping the inappropriate ones does not have to be a difficult task,” said PubMatic Co‐Founder & CEO, Rajeev Goel. “Ad Inspector alleviates the burden on ad operations by providing quick analysis on ads that may not be appropriate for the publisher.”
“Ad Inspector saves our team time by showing us exactly where any unwanted ads are coming from, which saves us money because now we don’t need to pull every ad network down until we find where the ad is coming from. We can resolve the issue quickly and precisely,” said Maggie Kinsky of Kiplinger.com.
Benefits of PubMatic Ad Inspector:
1. Instant analysis of ad‐tags with the click of a button
2. Rapid PubMatic response to accelerate time to resolution
3. One application for gathering information on all text, image and video ads on publishers’ pages
PubMatic Ad Inspector, available as a FireFox add‐on, is geared for ad operations professionals in large publishers who manage complex environments with numerous sites, multiple ad networks and multiple ad units. Information from ads on their sites can be captured in a snapshot through the Ad Inspector application.
PubMatic is an Ad Revenue Optimization service. PubMatic provides more than 5,500 web publishers real‐time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at http://www.pubmatic.com.