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Archive for June, 2009
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online
NEW YORK, NY – The Online Publisher’s Association (OPA) released a new research study, “The Silent Click: Building Brands Online,” which will be unveiled during the “Eyes on the Internet” tour kicking off in San Francisco on June 18th. Throughout the tour, the OPA will address the findings and host panel discussions with senior agency [...]
Digital Marketing Spend on the Rise Despite Economic Downturn
Survey Shows Need to Fuse Business Strategy, Creative Excellence and Technology Depth to Drive Superior and Measurable Results Across all Channels Including Social Media and Mobile BOSTON – Sapient’s (NASDAQ: SAPE) announced the results of a national online digital marketing and interactive advertising survey that delivers insights into the current marketing practices at leading organizations [...]
Ad-funded MMS Revenues to Hit $87 million by 2014 Says Juniper Research in New Mobile Messaging Report
Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market. New mobile messaging research from Juniper Research, ‘Mobile Messaging & IP Evolution’, found that the Far East & China would lead the global [...]
IAB Elects New Chair and Vice Chair
IAB Elects New Chair, David J. Moore, Chairman & Founder, 24/7 Real Media, and Vice Chair, Neil Ashe, President, CBS Interactive Edward F. (Ted) West, President and CEO of LookSmart, Also Elected to IAB’s Board of Directors NEW YORK – The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected a new [...]
Research and Markets: Online Advertising in South Africa
Research and Markets: Online Advertising in South Africa Grew at the Fastest Rate among All Countries in the English-Speaking World in 2008 and is Likely to Repeat This in 2009 DUBLIN – Research and Markets has announced the addition of the “South Africa – Convergence – VoIP, NGN & Digital Media” report to their offering.
interCLICK Completes $2.5 Million Private Placement
NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB: ICLK), a leading behavioral targeting company, announced that it has closed its private placement and raised gross proceeds of $2.5 million. Under the private placement, the Company sold 2,500,000 shares of its common stock and five-year warrants to purchase 625,000 shares of common stock at an exercise [...]
Jivox Adds Powerful New Features to Online Video Ad Service, Including Interactive Map-Based Geo-Targeting, QuickStart Ad Creator and Subscription Plans
Online video ad company makes it even easier to create, run and manage online ad campaigns San Mateo, California – June 29, 2009 – Jivox, the online video advertising service that helps local businesses reach customers online, today announced a number of new features that make the popular online video advertising platform even easier to [...]
PubMatic Transforms Online Publisher Ad Sales with Ad Price Prediction
Enables Real-Time Comparison of Ad Network and Ad Exchange Pricing on Behalf of Publishers; Lifts Online Publisher Ad Revenue up to 70% PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology and full-service ad operations support for large online publishers, unveiled Ad Price Prediction as a key component to its second [...]
Yahoo! Launches Self-Serve Display Ad Solution
Yahoo! My Display Ads, Powered by AdReady, Helps Small Businesses Reach Big Audiences SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO) announced the pilot launch of Yahoo! My Display Ads, a self-serve display ad solution designed to help small and medium-sized businesses easily reach their target audiences on Yahoo! and its extended network of partner sites. Powered [...]
Amazon’s SnapTell Acquisition Opens Door to SpyderLynk Becoming Advertisers’ Go-to Solution
SpyderLynk’s “SnapTag™” Emerging as a Mobile Activation Standard DENVER – With Amazon subsidiary A9’s acquisition of SnapTell last week, the door is open to SpyderLynk SnapTag emerging as a standard for the powerful and growing mobile activation channel of marketing.
Tumri Secures Over $15 Million in New Financing
Time Warner and Silicon Valley Bank Join Impressive Investor Syndicate to Help Fuel Tumri’s Growth and Extend Leadership in the Dynamic Display Advertising Space MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that it has added over $15 million in new capital. The capital investment includes over [...]
Search Laboratory Helps Businesses Develop Overseas Trade with the Google Endorsed “Export Box”
LEEDS, England – Search Laboratory Ltd has been appointed to manage the multilingual pay-per-click element of a pre-packaged service to help businesses trade internationally. Partnering alongside Google, Royal Mail, HSBC and the Institute of Export to offer the new ‘Export Box’ package, Search Laboratory will provide the mechanism for businesses to drive traffic to their [...]
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