Archive for May, 2009

Adlucent and Bazaarvoice Partner to Help Retailers Attract Buyers

| May 11, 2009 | 0 Comments

Combining Voice of the Customer with Search Marketing Brings More Buyers to Online Retailers SCOTTSDALE, Ariz. – At the Shop.org Online Marketing Workshop, Adlucent, the leader in retail Search Engine Marketing (SEM), and Bazaarvoice, the leader in hosted social commerce applications that drive sales, announced a partnership aimed at helping retailers leverage the voice of [...]

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Tumri Adds Former Platform-A Executive Michael Peralta to Growing Management Team

| May 11, 2009 | 0 Comments

Global sales and marketing leader brings extensive track record for success to Tumri as Chief Revenue Officer MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced Michael Peralta will join the company as chief revenue officer. On the heels of Tumri’s recent hire of former Yahoo! executive, Jeff [...]

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Classifieds Ad Spending Tables: Automotive

| May 11, 2009 | 0 Comments

DUBLIN – Research and Markets has announced the addition of Borrell Associates Inc.’s new report “Classifieds Ad Spending Tables: Automotive” to their offering.

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Click Forensics Unveils New Platform to Help Ad Networks, Publishers and Advertisers Identify High Conversion Search Traffic

| May 11, 2009 | 0 Comments

Leading Click Fraud Fighter Enhances Solutions to Optimize Ad Network and Search Campaigns in Real-time AUSTIN, Texas – Click Forensics™, Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, announced the immediate availability of a newly-architected version of its Click Forensics traffic quality management platform that allows online [...]

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Content Data Solutions Announces the Release of Web Publishing Solution SaaS

| May 8, 2009 | 0 Comments

Content DSI Releases Their Browser Based Content Management Solution as Software as a Service HORSHAM, Pa. – Content Data Solutions, developers of publishing software, systems integration and pre-press solutions, announces the release of their highly anticipated Web Publishing Solution (WPS) as Software as a Service (SaaS). WPS SaaS is being offered to reduce or eliminate [...]

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Merkle Ranks Among Top Firms in New Advertising Age Agency Report 2009

| May 8, 2009 | 0 Comments

COLUMBIA, Md. – Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced its top rankings in a new report from Advertising Age magazine. The Agency Report 2009 ranks Merkle among the nation’s top 10 Direct Marketing Agencies, in the top 25 U.S. Marketing Services Agencies and among the top 30 [...]

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Search Technologies Attains Gold Certified Partner Status in Microsoft Partner Program

| May 8, 2009 | 0 Comments

Search Technologies Further Distinguishes Itself by Earning a Microsoft Competency in SOA and Business Process HERNDON, Va. – Search Technologies Corporation, a leading international provider and integrator of enterprise-search software and services, announced it has attained Gold Certified Partner status in the Microsoft Partner Program with a competency in SOA and Business Process, recognizing Search [...]

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MarketPoint Direct Partners with eWayDirect to Provide Its Clients with Interactive Solutions

| May 8, 2009 | 1 Comment

Partnership Leverages eWayDirect’s Successful eMessaging and Search Marketing Strategies to Complement 25 Years of Direct Marketing Experience SOUTHPORT, Conn. – eWayDirect, an emarketing company located in Southport, CT and Raleigh, NC, has partnered with MarketPoint Direct to offer interactive marketing services, including email marketing, search marketing, and social media marketing to its clients, the two [...]

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Gannett Elects Board Members, Declares Dividend

| May 8, 2009 | 0 Comments

MCLEAN, Va. – Shareholders of Gannett Co., Inc. (NYSE: GCI) re-elected Chairman, President and CEO Craig A. Dubow, Howard D. Elias, Marjorie Magner, Scott K. McCune, Duncan M. McFarland, Donna E. Shalala, Neal Shapiro and Karen Hastie Williams to the Board of Directors at the annual meeting held at the company’s headquarters. Each received more [...]

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Hulu Continues Ascent in U.S. Online Video Market, Breaking Into Top 3 Properties by Videos Viewed for First Time in March

| May 7, 2009 | 0 Comments

Average U.S. Viewer Watched 5.5 Hours of Online Video During the Month, According to comScore Video Metrix RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing [...]

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Marketing During Economic Uncertainty

| May 7, 2009 | 1 Comment

The DFW AMA Unites Area Marketers DALLAS – The Dallas/Fort Worth American Marketing Association hosted Beyond Borders: Global Marketing Summit on April 15, 2009. Hundreds of marketing professionals, exhibitors, and speakers gathered to discuss the impact of the current economic conditions on global marketing initiatives and strategies to become a leader.

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Performics Wins 2009 ad:tech award for Best Performance Marketing Campaign

| May 7, 2009 | 0 Comments

Campaign for leading outfitter Cabela’s drove online traffic to offline stores CHICAGO – Performics (http://www.performics.com), the performance marketing expert inside Publicis Groupe’s VivaKi Nerve Center, announced that a recent campaign for Cabela’s has been awarded the “Best Performance Marketing Campaign” for the 2009 ad:tech awards. Performics’ winning campaign, “Online Traffic Makes Instore Buyers,” creatively used [...]

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