Home » Archives for May 2009
Archive for May, 2009
NEW YORK – DigitalMediaBuzz.com, a new startup created by seasoned media industry insiders, announced its official launch, providing comprehensive news, insight and commentary to all facets of the digital media industry. The site publishes daily, up-to-the minute coverage of innovation, news, trends, products and industry moves shaping the digital media marketplace to provide industry executives [...]
Continue Reading
VENICE, Calif. – RGM Group (www.rgmgroup.com), an online media firm focused on the affluent demographic of Internet users with household incomes exceeding $100,000 annually, announced its launch, unifying four growing and profitable companies as divisions under the RGM Group brand. The RGM Group combines a highly targeted total reach of more than 35 million unique [...]
Continue Reading
Initiates International Mobile Advertising Week by Offering Dollar-for Dollar Match NEW YORK – To commemorate its first anniversary, and to thank the industry for helping it achieve a banner inaugural year, Mojiva is sponsoring the first International Mobile Advertising Week.
Continue Reading
SnapShot™ Helps Marketers Easily Go Beyond Simple Selects and Heuristic Targeting For Better Results FORT MYERS, Fla. – AccuData Integrated Marketing, a leading full-service database marketing firm, announced the launch of SnapShot™, a cost-effective, automated database marketing analytics tool for the desktop that statistically profiles a company’s best customers and finds new prospects just like [...]
Continue Reading
Public Affairs and Political Veterans Develop Proprietary Attitudinal Targeting Platform and Ad Network That Reaches Web Users with Common Issue Positions; Backed by Powerhouse Bi-Partisan Investors ALEXANDRIA, Va. – Resonate Networks announced the first online ad network built for political and public affairs advertising. Resonate’s ad network is powered by its proprietary Attitudinal Targeting platform [...]
Continue Reading
Advertising Partnership Creates New Opportunities for ISPs and Carriers to Increase Revenue and Stop Messaging Abuse COLUMBIA, Md., & KANSAS CITY, Mo. – Message Systems, a premier provider of holistic, fast and flexible message management solutions, and Adknowledge, a leading online advertising network, announced a partnership enabling Internet Service Providers (ISPs) and Email Service Providers [...]
Continue Reading
BURLINGAME, Calif. & LONDON – Early results of a new Outsell advertising and marketing survey show that although the recession is shrinking budgets, small B2B advertisers remain “big spenders.” “The results reveal continued revenue opportunities for media companies that follow the money, and focus attention on the B2B segment,” said Chuck Richard, Vice President and [...]
Continue Reading
NEW YORK – The advent of social media and its rapid adoption has created a seismic shift in the relationship between marketers and consumers. This transformation has brought with it a host of new tools and terms used to define and measure the platform’s value and impact. To deliver consistency into this rapidly evolving means [...]
Continue Reading
TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure digital media distribution company, is pleased to announce that it has been granted United States patent #7,529,712 titled “Content Distribution System and Method” by the U.S. Patent and Trademark Office (USPTO). This patent will be in effect until 2026.
Continue Reading
Partners with Improve Digital to Deliver PubMatic’s Ad Revenue Optimization Platform to Over 90% of European Publishers; Helps U.S. Publishers Monetize International Traffic PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled a strategic European expansion that will dramatically increase ad revenue for both [...]
Continue Reading
Leading Cable Operator to Deploy OpenTV EclipsePlus in All of Its Regional Operating Centers in the Continental U.S. SAN FRANCISCO – OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television solutions, announced that its next generation advertising campaign management product, OpenTV EclipsePlus, was selected by Time Warner Cable to manage the [...]
Continue Reading
Tony Wright and Derick Schaefer to Discuss Online Reputation Management on May 13, 2009 DALLAS – On May 13, 2009 at the Renaissance Hotel in Richardson, Texas the DFW Search Engine Marketing Association will be hosting a panel discussion on “Reputation Management – tools, tips and techniques for monitoring, protecting and defending brand reputations online.” [...]
Continue Reading
Keep in touch!