Archive for May, 2009

Chipotle Launches “My Chipotle” Advertising Campaign Tied to Menu Variety

| May 18, 2009 | 0 Comments

Campaign Asks Consumers to Bring Favorite Menu Items to Life DENVER – Chipotle Mexican Grill (NYSE: CMG) (NYSE: CMG.B), the national chain of burrito restaurants known for serving Food With Integrity, has launched a comprehensive advertising campaign to increase awareness of the 60,000-plus various food combinations available on its menu. The new campaign, called “My [...]

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interCLICK, Inc. Reports Record 2009 First Quarter Results

| May 15, 2009 | 0 Comments

NEW YORK – interCLICK, Inc. (the “Company”) (OTCBB: ICLK), a leading behavioral targeting company, announced today record first quarter results for the period ended March 31, 2009. First quarter 2009 revenues of $8.4 million rose 136% from pro forma 2008 first quarter revenues of $3.6 million. Revenues exceeded the Company’s previously announced guidance of at [...]

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New SAS Web Analytics Solution Turns Raw Data into Knowledge

| May 15, 2009 | 0 Comments

SAS Brings Latest Business Analytics Innovations to the Analysis of Web Site Data CARY, N.C. – Organizations are increasingly struggling to apply the same level of analysis to Web site data that is routinely applied to data from their mainstream operations. There is also the challenge of integrating and analyzing online and offline data together. [...]

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Epsilon Launches Epsilon Targeting

| May 15, 2009 | 0 Comments

Marketing Industry’s Most Advanced Provider of Consumer Information for Targeted Solutions Assets of Epsilon Data Services, Abacus and ICOM Information & Communications Set New Industry Standard for In-Depth View of Consumer DALLAS – Epsilon launched Epsilon Targeting, a business division offering market intelligence of unprecedented scope that allows marketers to tap the industry’s largest and [...]

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Digital Signage Contributes to the Public Good: The Ad Council and The MediaTile Company Strike Historic Partnership to Deliver Public Service Announcements (PSAs) To Digital Signs

| May 15, 2009 | 0 Comments

LAS VEGAS – The Advertising Council, the nation’s leading producer of public service advertising campaigns, and The MediaTile Company, a world leading provider of cellular digital signage solutions, announced a partnership to provide a free, new service for network operators to easily add public service advertisements (PSAs) to their digital signage programming schedules. “PSA Casting” [...]

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Yahoo! Sites Ranks as Top Display Ad Publisher in March with 43 Billion U.S. Ad Views, According to comScore Ad Metrix

| May 14, 2009 | 0 Comments

AT&T Ranks as Top Display Advertiser with 6 Billion Ad Views RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, released March 2009 data from the comScore Ad Metrix service, showing that Yahoo! Sites ranked as the top display ad publisher and AT&T ranked as the top display advertiser. Top 10 [...]

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Ad.com Sells for $1.4 Million at Moniker Live Auction

| May 14, 2009 | 0 Comments

More Than $2.1 Million in Domain Names Sold At TRAFFIC Conference As Investors Bid for Internet Real Estate; Online Auction Continues through May 7 LOS ANGELES – Confirming growing interest in domains as an established asset class, Moniker® reported that it sold Ad.com for $1.4 million at its premium live auction at the TRAFFIC Silicon [...]

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Lotame Unlocks the Power of Social Data for Advertisers, Publishers and Ad Networks with Launch of Stadium

| May 14, 2009 | 0 Comments

Lotame’s Proven Ad Targeting, Delivery and Campaign Measurement Platform Now Offered as a Service; Eliminates Waste to Make Advertising More Accountable, Reliable and Efficient First Customers Include Media Company Horizon Media, Inc. NEW YORK – Lotame announced the availability of Stadium, a platform enabling the creation of custom audiences for targeted online ad campaigns using [...]

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YANGAROO Files U.S. Patent Lawsuit for Injunction against Destiny Media

| May 14, 2009 | 0 Comments

Action taken to secure intellectual property following receipt of U.S. patent TORONTO – YANGAROO Inc. (TSX-V: YOO, OTC: YOOIF), the industry’s leading secure digital media distribution company, has filed a claim for patent infringement in United States Federal District Court in Wisconsin requesting that the court issue an injunction against Destiny Media Technologies Inc. (OTC:DSNY) [...]

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Webtrends Proposes Measurement Standard for Digital Marketing

| May 14, 2009 | 2 Comments

Model Offers First Standardized Method of Evaluating and Improving the Measurement of Web Sites, SEM, Social Media, Email and Other Digital Marketing Programs PORTLAND, Ore. – Webtrends, a global provider of world-class data collection and analysis, made available a beta version of the first standardized model for determining how effectively organizations measure and utilize the [...]

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comScore Reports Q1 2009 U.S. Retail E-Commerce Spending Growth Flat Versus Year Ago

| May 13, 2009 | 0 Comments

comScore Chairman Gian Fulgoni to Present Update on  Q1 2009 E-Commerce Trends in Upcoming Webinar RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q1 2009  retail e-commerce sales estimates, which showed that online retail spending remained flat versus year ago. __________________________________________________________________ Retail E-Commerce (Non-Travel) Growth Rates [...]

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Mobile Marketing Veteran Takes Top Role at Tetherball

| May 13, 2009 | 0 Comments

Veteran Hired to Pilot Company’s Growth to Next Phase in Mobile Marketing Arena INDIANAPOLIS – Tetherball, an industry leader in mobile loyalty and rewards solutions, announced that Jay Highley has joined the Company’s executive team as President and Chief Operating Officer. Tetherball enables brands to develop relevant and trusted relationships with their customers through their [...]

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