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Archive for May, 2009
AtomicOnline Launches GameRevolution Gaming Vertical to Rebel Against Cluttered Ad Networks
LOS ANGELES – AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming websites, the newly redesigned GameRevolution will be the center of an online community dedicated to gamers. The GameRevolution launch is being sponsored by several upcoming game release titles including The Conduit™ [...]
Mobile Advertising Growth Fueled by New Ad Formats on Smartphones
Brightkite-GfK Quarterly Report Reveals 10% quarter-over-quarter increase in mobile advertising awareness BURLINGAME, Calif. – Brightkite, the company that brings social networking back to the real world, and GfK Technology, a leading market research agency, released their latest Mobile Advertising Report (MAR). The quarterly MAR is a tool to help marketers and their agencies monitor and [...]
MIVA, Inc. to Announce First Quarter 2009 Results on May 20, 2009
NEW YORK – MIVA, Inc. (NASDAQ: MIVA), announced it will release its first quarter 2009 financial results on Wednesday, May 20, 2009, after the market close. Management will participate in a conference call to discuss the full results on Wednesday, May 20, 2009, at approximately 5:00 p.m. ET. The conference call will be simulcast on [...]
SeeWhy Counters Website Abandonment with Conversion Academy
Webinar Reveals Methods for Driving Revenues with Behaviorally Targeted Remarketing ANDOVER, Mass. – Whether an organization is using Omniture, Google, Coremetrics or any other web analytics tools today, abandonment affects its site: Visitors don’t complete a process such as a shopping basket, online application or simple registration. At other websites, the conversion goal may be [...]
IAB Releases Click Measurement Guidelines, Establishes Parameters for Counting Valid Clicks, Filtering Fraudulent Clicks
Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK – To an Internet user, a click is a simple action. Accurately counting those clicks, however, is a complex operational task. The Interactive Advertising Bureau (IAB) announced the release of its Click Measurement Guidelines, which establish parameters for the accurate buying and selling of [...]
Absolute Quality Delivers Real-Time Social Media Analysis for the Interactive Entertainment Industry
Customizable Tool Scans Blogs, Message Boards, Review Sites, and More to Deliver Actionable Market Research SANTA CLARA, Calif. – Absolute Quality, an e4e Company, announced the industry’s first social media analysis services for the interactive entertainment marketplace. This service provides gaming publishers and developers the data and insights required to better understand the demands and [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2009
Swine Flu Concerns Cause Surge in Visitation to CDC.gov Social Networking Category Has Record Month Led by Gains at Twitter and Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data [...]
Mobile Marketing Association Names 2009 North American Board of Directors
New Board Members Provide Vital Input and Leadership Regarding On-going Industry Initiatives NEW YORK – The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced its 2009 North American Board of Directors. The MMA Board of Directors will provide leadership and strategic guidance for the association and its continued growth and support of its members. Some of the [...]
Acclaim Games Selects Intergi as Online Advertising Representation Partner
DEERFIELD BEACH, Fla. – Acclaim Games (http://www.acclaim.com), a leading online video game company offering free massively multiplayer online (MMO) role-playing games, announced a new, exclusive advertising agreement with Intergi (http://www.intergi.com), a leading video game and entertainment advertising representation company. Under the terms of the agreement, Intergi will represent and supply advertising opportunities for Acclaim’s portfolio [...]
Useful Networks Scores Top Spot at MAMA Awards with Location-Based Advertising
DENVER – Location based services (LBS) specialist Useful Networks announces it has earned the Gold Award for best location-based advertising (LBA) technology with its AdWhere™ Platform at the 2009 Mobile Advertising and Marketing Awards.
Spiceworks Tapped as Social Media Expert for IAB Social Media Marketplace Event
Jay Hallberg to Present on Successful Advertising in “Social Business Applications” NEW YORK – Spiceworks™, Inc. announced that company co-founder Jay Hallberg is one of a handful of social media experts scheduled to present at next week’s IAB Social Media Marketplace event taking place at the Roosevelt Hotel in New York City. Jay will speak [...]
RE/MAX Dominates Share of Voice in TV Advertising
First quarter results put RE/MAX Above the Crowd once again DENVER – At a time when competitors are cutting back on spending and even canceling entire television campaigns, RE/MAX continues to lead the way in national television advertising among all real estate companies. First quarter 2009 results from Nielsen Media Research showed RE/MAX holding 99.9% [...]
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