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Archive for May, 2009
AdMonsters European Publisher Forum XII, June 7-10 2009 Prague
Register now for AdMonsters Publisher Forum XII For registration and more information: admonsters.org/cn/cn-eu-12.php Register now for the 12th AdMonsters European Publisher Forum to be held in Prague June 7 -10, 2009. Our 12th European Publisher Forum will bring together the online advertising operations leaders in Europe for three full days of member-led sessions, presentations, workshops, [...]
Mobile Advertising Creates Profitable Revenue Streams for Telecom Operators
At Premier Industry Event, Comverse Shares Its Vision for Delivering Targeted Advertising on Mobile Devices WAKEFIELD, Mass. – Mobile advertising offers operators a new way to drive business results and increase user satisfaction, according to a Comverse presentation at the Mobile Advertising 2009 in Amsterdam, a premier event for the mobile marketing and advertising industry.
Tremor Media Achieves Top Spot in Premium Video Views according to comScore
* Tremor Media’s Video Ad Network Delivers the Largest Reach within Premium Content to Unlock Brand Advertiser Budgets. * Company Second to YouTube in Total Video Viewers1. NEW YORK – Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform, announced it has reached the highest ranking in terms [...]
New Ad-ology Study: Reduced Advertising During Recession Negatively Impacts Consumer Perception
Perceived Success of Banks, Retail, Automotive Tied to Advertising WESTERVILLE, Ohio – More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or [...]
Brand.net Announces Sales Momentum with Top 100 Advertisers, Adds Senior Sales Executives from WebMD and AOL and Opens Atlanta Office
Online Brand Advertising Network Shows Significant Customer Growth; Recently Launched SafeScreen and SalesLink Products Are Delivering On Critical Brand Advertiser Needs SAN MATEO, Calif. – Brand.net, the online advertising network for Brand advertisers, announced significant business momentum in 2009, the appointments of sales leaders for its Central and Southeast regions, and the opening of its [...]
A new English contract for Smart AdServer
Paris, 19 May 2009 – Smart AdServer, a leading player in Europe in ad serving and digital marketing, announces that the online marketing consultants Jemm Media has chosen its online advertising campaign management and delivery solution. An English company created in 2007, Jemm Media is an ad network with global inventory specialising in online marketing [...]
Response to Ads Tracked Fell by 21% in the First Quarter of 2009 Because of Global Economic Crisis: Fournaise
Global Marketing Effectiveness Tracking company notes decreasing effectiveness of advertising campaigns around the world LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking, measured that the marketing and advertising campaigns it tracked in offline and online media around the world generated 21% less response from the target audience [...]
IDG Expands its TechNetwork Ad Network outside the United States
Four countries to join IDG TechNetwork this spring FRAMINGHAM, Mass. – The rapidly growing IDGTechNetwork (www.idgtechnetwork.com) in the U.S. is adding IDG subsidiaries in Germany, Sweden, Spain, and India to the ad network. IDG Communications U.K. joined the IDG TechNetwork last summer. Since its launch one year ago, the network has grown to more than [...]
Medialets Closes $4 Million Series A Financing Round for Mobile Application Advertising and Analytics Platform
Medialets serves thousands of publishers and advertisers as the mobile application market continues to grow exponentially NEW YORK – Medialets, the leading analytics and ad technology platform for next-generation mobile applications, has announced that they have closed a $4 million Series A financing round led by investor Foundry Group, with participation from DFJ Gotham and [...]
AOL UK Launches AOL.com with E-mail and Social Networking Aggregation
AOL’s MediaGlow Publishing Unit Introduces New Portal That Offers Easy Access to Multiple Services from One Convenient Location NEW YORK – AOL UK announced the beta launch of its new homepage available at http://www.aol.co.uk/newhomepage that will let consumers access multiple e-mail accounts and social networking services from a single online destination. The new AOL.com homepage [...]
Advertising Industry Pioneer Wenda Harris Millard Joins Millennial Media’s Board of Directors
NEW YORK & BALTIMORE – Millennial Media, Inc., the largest and fastest-growing mobile advertising networks company in the U.S., announced that Wenda Harris Millard, President of Media Link, LLC, which provides strategic advisory services for companies involved in media, entertainment, marketing and advertising, has joined the company’s board of directors. As a member of the [...]
NABET-CWA to Protest at NBC Universal “Upfront Advertisers Fall Preview Gala” Tonight
Union Condemns Company Attempts to Outsource Work, Cut Quality Jobs NEW YORK – Members of the National Association of Broadcast Employees and Technicians-CWA will stage a protest tonight outside NBC Universal’s Fall Preview Gala at the Town Hall Theater in Manhattan. More than 2,500 NBCU employees at the NBC Television Network and its owned TV [...]
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