http://www.adoperationsonline.com/2009/05/21/new-ad-ology-study-reduced-advertising-during-recession-negatively-impacts-consumer-perception/?nucrss=1 Daily news on Ad Operations, Ad Networks, Ad Trafficking, Online Advertising, Online Marketing. The newest and most comprehensive Ad Ops resource for businesses and professionals alike. Tue, 16 Mar 2010 01:19:32 +0000 http://wordpress.org/?v=abc hourly 1 http://www.adoperationsonline.com/2009/05/21/new-ad-ology-study-reduced-advertising-during-recession-negatively-impacts-consumer-perception/comment-page-1/#comment-9688 Sue Fri, 22 May 2009 15:30:11 +0000 http://www.adoperationsonline.com/?p=4171#comment-9688 Smart marketers use smart advertising during a recession. Clearly the boom market advertising methodologies don't necessarily apply in leaner times. Smart marketers need to reduce advertising waste, measure twice and cut precisely in the areas which will provide the most ROI. More and more marketers are moving to a pay-for-performance model for their advertising. Cost Per Action, Cost Per Engagement and other specifically measurable performance-based marketing models are the key to efficient and effective marketing in this economy. Don't stop advertising, just be smarter about how, when,and where you're advertising. Smart marketers use smart advertising during a recession. Clearly the boom market advertising methodologies don’t necessarily apply in leaner times. Smart marketers need to reduce advertising waste, measure twice and cut precisely in the areas which will provide the most ROI. More and more marketers are moving to a pay-for-performance model for their advertising. Cost Per Action, Cost Per Engagement and other specifically measurable performance-based marketing models are the key to efficient and effective marketing in this economy. Don’t stop advertising, just be smarter about how, when,and where you’re advertising.

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