RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In April 2009, Americans conducted 14.8 billion core searches, a 3-percent gain versus March.
April 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in April with 64.2 percent of the searches conducted, followed by Yahoo! Sites (20.4 percent), Microsoft Sites (8.2 percent), Ask Network (3.8 percent) and AOL LLC (3.4 percent).
___________________________________________________________________________
comScore Core Search Report*
April 2009 vs. March 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
Mar-09 Apr-09 Point Change
Apr-09 vs. Mar-09
Total Core Search 100.0 100.0 N/A
Google Sites 63.7 64.2 0.5
Yahoo! Sites 20.5 20.4 -0.1
Microsoft Sites 8.3 8.2 -0.1
Ask Network 3.8 3.8 0.0
AOL LLC 3.7 3.4 -0.3
___________________________________________________________________________
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 14.8 billion searches at the core search engines, up 3 percent from March. Google Sites accounted for 9.5 billion core searches, followed by Yahoo! Sites with 3 billion and Microsoft Sites with 1.2 billion.
___________________________________________________________________________
comScore Core Search Report*
April 2009 vs. March 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Search Queries (MM)
Mar-09 Apr-09 Percent Change
Apr-09 vs. Mar-09
Total Core Search 14,331 14,751 3%
Google Sites 9,125 9,476 4%
Yahoo! Sites 2,939 3,008 2%
Microsoft Sites 1,191 1,208 1%
Ask Network 547 563 3%
AOL LLC 529 496 -6%
___________________________________________________________________________
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
April 2009 U.S. Expanded Search Rankings
In the comScore April 2009 analysis of the top properties where search activity is observed, Google Sites led with 13 billion searches, up 5 percent versus March. Yahoo! Sites ranked second with 3.2 billion searches, followed by Microsoft Sites (1.3 billion) and AOL LLC (795 million).
Please visit the following link for the expanded search ranking: http://www.comscore.com/Press_Events/Press_Releases/2009/5/comScore_Releases_April_2009_U.S._Search_Engine_Rankings
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
