For registration and more information: admonsters.org/cn/cn-eu-12.php
Register now for the 12th AdMonsters European Publisher Forum to be held in Prague June 7 -10, 2009. Our 12th European Publisher Forum will bring together the online advertising operations leaders in Europe for three full days of member-led sessions, presentations, workshops, breakouts, offsite activities, cocktail receptions, dinners, and plenty of social networking. This is the ad operations event in Europe for the year and you will not want to miss it. Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology and seats are filling up quickly.
The conference fee of €1000 (€850 for IAB Europe members) includes all presentations, workshops and breakouts during the forum, all meals, cocktail receptions, an offsite activity and FULL AdMonsters membership for 18 months. Membership includes access to a number of member-only resources such as our members-only mailing list, the AdMonsters AdOps Wiki, Job boards postings and access to the AdMonsters contact database. The conference will be held in the heart of Prague at the Praha Palace Hotel. Rooms are available to AdMonsters at a specially arranged rate of only €180 per night.
Conference theme & overview of confirmed sessions:
Budgets are tight, and all eyes are on the bottom line. Publishers need to become more efficient and find revenue from new sources. For Ad Operations leaders, this has made for very interesting times. The game has become to try and lock down standard processes and at the same time develop new solutions and make them scalable. No one has all the answers, but in a room full of peers in the industry, you’ll learn tangible tactics and techniques that you can immediately implement in your own department that will help you bring both efficiencies and revenue for your company.
Keynote: The reality of digital convergence – Robin Pembrooke, Group Director of Online and Interactive, Global Radio
As things move to being all digital, this convergence poses some new challenges for online marketers and for Ad Operations. Robin Pembroke outlines what is possible today, how publishers need to react to an era of ad networks and how Ad Operations must lead the way.
Advertising operations optimization
Managing Ad Operations continues to evolve and while there are many operation specific issues to manage through, the fact is Ad Operations needs to help their companies manage the bigger issues of generating revenue and creating efficiencies. This session will be about optimizing your department to start focusing on making your company successful.
Vendor selection processes
The continual evaluation, selection and management of vendors comes with the territory for Ad Ops leaders and it’s critical component to the success of an Ad Ops department because of our reliance on their systems to deliver. Walk through the steps of reviewing vendors and then how to manage them once you’ve made your selection.
Advertising in Richer Environments
How content is delivered on the web continues to get more sophisticated which is creating new experiences for users. But as publishers look to monetize these new, richer environments, Ad Operations needs to come up with new solutions to deliver ads. This presentation will outline what several publishers have done and what you need to do to keep up with the new web.
Leading the way on Mobile Advertising
It’s clear that usage of mobile as a ‘web device’ will continue to grow, but how it’s being used is not as clear. This has made the move of advertising on mobile difficult. This presentation will outline some key research into what users will and won’t accept on mobile and how one company is now lining up their operations team to make mobile advertising work.
Other topics include: Ad serving in countries with multiple languages, Advanced BT, Tools of the Trade, Outsourcing, and more.
Details & Registration: admonsters.org/cn/cn-eu-12.php
AdMonsters is the only professional association dedicated exclusively to online advertising operations and technology. By maintaining our exclusive focus on ad operations, AdMonsters provides a much richer forum than broad industry trade shows. AdMonsters participants are all direct peers, and we focus on specific, technical, actionable topics such as ad serving and related technologies, rich media, video advertising, the trafficking process, workflow optimization, inventory and yield management, advertising product development, best practices in policies and procedures, and industry standards. AdMonsters is about real conversations, real learning, and real best practices — participants come away with immediately actionable solutions that provide real value.