LOS ANGELES – AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming websites, the newly redesigned GameRevolution will be the center of an online community dedicated to gamers. The GameRevolution launch is being sponsored by several upcoming game release titles including The Conduit™ by SEGA® and Klonoa® by NAMCO BANDAI Games America Inc.
Since 1996, GameRevolution has been one of the leading online sources for video game news, reviews and information written by gamers for gamers. Drawn by GameRevolution’s comprehensive editorial content, hard-core gamers frequent the site on a daily basis for industry scoops on the latest games, opinion columns, polls, forums, and interactive strategy guides. AtomicOnline acquired GameRevolution in February 2008 and recently completed a major website redesign to prepare the property for its role as the hub of a community of gaming sites.
“In addition to providing reach against the elusive young male audience, GameRevolution will enable advertisers to engage the gaming community on a much deeper level than the typical gaming network, incorporating many rich media and video ad opportunities,” said Mike Dodge, Senior Vice President and General Manager of AtomicOnline. “The unique integrations we will be able to offer on this hub will take sponsorship opportunities to the next level.”
GameRevolution’s new position in the AtomicOnline universe underscores the company’s continued dedication to developing and nurturing leading consumer internet brands that connect online communities through major demographic hubs. These include CraveOnline for men, SheKnows for women, theFashionSpot for fashionistas, and now GameRevolution for hard-core gamers. Unlike the myriad of distributed media networks that merely aggregate or “roll-up” disparate, unrelated websites, Atomic’s hubs are legitimate branded destinations, comprised of a network of best-of-breed, contextually relevant websites.
AtomicOnline is a diversified online media company that develops leading consumer internet brands that connect internet communities. Atomic brands include CraveOnline, SheKnows, theFashionSpot, TeenCrunch, and GameRevolution. Atomic properties are distinguished by their presentation of both broad general and deep niche content, exposing users to subject matter they otherwise would not explore. Unlike distributed media networks that merely aggregate disparate, unrelated websites, Atomic properties are legitimate branded destinations which own and manage most all their sub-properties. Founded in 2004, the company is headquartered in Los Angeles.