PubMatic Boosts International Ad Revenue for European and U.S. Online Publishers
Partners with Improve Digital to Deliver PubMatic’s Ad Revenue Optimization Platform to Over 90% of European Publishers; Helps U.S. Publishers Monetize International Traffic
PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled a strategic European expansion that will dramatically increase ad revenue for both European and U.S. based online publishers. Through a partnership with Europe’s Improve Digital, PubMatic now provides localized sales, service and support in the United Kingdom, the Netherlands, Germany, France, Spain and Italy, whose publishers cover 90% of Western European Web usage.
PubMatic’s patent-pending algorithms ensure that large online publishers generate the most money from their advertising space by predicting and deciding in real-time the ad network that can best monetize each impression. The expansion allows PubMatic to instantly provide a top-tier local sales and service team for European-based publishers and ad networks.
“Europe is the next frontier for ad revenue optimization. There are a lot of European publishers leaving a ton of potential ad revenue on the table at a time when improving monetization is so important,” said PubMatic Co-Founder and CEO, Rajeev Goel. “Just as we were first to unveil a publisher-focused optimization solution in the US, we are also first in providing the same opportunities to European publishers.”
U.S. based publishers and ad networks will also experience significant gains from PubMatic’s European presence. PubMatic has seen that, on average, 20-40% of total traffic to large U.S. based publishers comes from European visitors. PubMatic’s expansion will produce an even larger and stronger base of international ad networks that will provide noticeable ad revenue lift from ads served to European visitors. Similarly, U.S. ad networks that work with PubMatic will have more opportunities to secure publishing customers in European countries.
“Improve Digital has a built-in base of European publishers and ad networks, so our partnership with PubMatic makes absolute sense,” added Janneke Niessen, Co-Founder and COO of Improve Digital. “We’re creating a real opportunity to help a huge stable of publishers increase revenue and efficiency by combining high level service, local knowledge and revenue optimization technology.”
About PubMatic
PubMatic is a global ad revenue optimization company that provides online publishers with a full service solution to manage and monetize non-premium ad inventory. PubMatic’s patent-pending algorithms ensure that online publishers get the most money from their advertising space by deciding in real-time which ad networks will pay the most for every impression. There are currently over 5,500 large and medium publishers working with PubMatic. Find out more at www.pubmatic.com
About Improve Digital
Improve Digital helps premium publishers to realise their revenue potential through innovative solutions for unsold inventory and revenue management. Their holistic yield platform helps publishers and networks to boost revenues and efficiencies. Find out more at www.improvedigital.com
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Category: Ad & Media Strategies, Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Revenue Optimization, Advertising Industry Deals, Internet Marketing Services, PubMatic
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