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Key Challenges and Issues Facing the Mobile Advertising Players: Ones to Watch

Otilia Otlacan | May 1, 2009

NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue: Mobile advertising players: ones to watch

The economic crisis gives us a timely opportunity to look at the current state of mobile advertising – particularly the players. Mobile advertising companies will have to work harder to grow their business and many of the small players will struggle.

Executive summary
In a nutshell
The impact of the economic crisis on the competitive landscape
Be prepared for a bumpy ride
Brace yourself for further change
Is mobile advertising stacking up for operators?
Don’t lose sight of the real progress made by mobile advertising
Mobile advertising player case studies
Approach and objectives

Player selection

Google
Ovum view
Strategy
Understanding the bigger picture
Adding mobile to the mix
Google’s mobile inventory
The importance of Android

Yahoo
Ovum view
Strategy
Fitting the pieces together

Nokia
Ovum view
Strategy
Enpocket is where it starts to get serious
MOSH: an advertising sandpit

Blyk
Ovum view
Company credentials
Strategy
A targeted, desirable demographic for advertisers
Blyk needs to evolve to remain competitive

AdMob
Ovum view
Company credentials
Strategy
Continuous improvement, fast to act on new opportunities

Velti
Ovum view
Company credentials
Strategy
Building on a strong technology background
Partnering for growth in emerging markets

Amobee
Ovum view
Company credentials
Strategy
Championing an operator-centric model

List of Tables

Table 1: Sample response rates from Blyk campaigns

List of Figures

Figure 1: Top level topography of mobile advertising players

Figure 2: Sample Nokia mobile advertising campaigns

Figure 3: AdMob advertiser base

Figure 4: Sample metrics, AdMob January 2009

Figure 5: Sample campaigns supported by Velti

To order this report:

Mobile advertising players: ones to watch

http://www.reportlinker.com/p0116547/Mobile-advertising-players-ones-to-watch.html

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.