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Archive for April, 2009
MONROE TOWNSHIP, N.J. – Due to decreasing sales growth, the pharmaceutical industry as a whole has seen a steady decline in consumer marketing budgets. At the same time, it has experienced an increase in both competition from generics and oversight by the FDA. Mass media advertising has long been the cornerstone of brand-building in the [...]
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e-Dialog’s clients take home more MarketingSherpa awards than any other e-mail service provider’s; AirTran Airways, British Airways and the National Hockey League win for relevant e-mail marketing that drives valuable results LEXINGTON, Mass. – e-Dialog, a proven provider of advanced e-mail marketing services and solutions, is proud to announce that three client campaigns have won [...]
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New Ad Stays in View While Users Scroll, Making Content Work Harder for Brand Advertisers San Francisco, CA. April 15, 2009 – VideoEgg, the rich media ad network for guaranteed engagement, introduced Twig, a new AdFrames unit designed to optimize advertising on long Web pages, such as blogs and other social sites where comments and [...]
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The Business Insider publishes a daily chart and – guess what? – today’s chart may highly interest you greatly! Jay Yarow put together a chart displaying the evolution of advertising for cable, broadcast television and internet, covering the past 14 years. The chart is a fantastic snapshot of the advertising growth, and shows that the [...]
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Seasoned Finance and Operations Professional Brings Corporate, Private Equity and Emerging Tech Expertise to Fast-Growing Online Advertising Company MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, today announced the hire of Jeff McCombs as chief financial officer. McCombs joins Tumri after serving as Senior Vice President of Business [...]
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ROCHESTER, Mich. – A breakthrough survey conducted by Foresight Research quantifies the automotive sales impact of the Internet. Then it compares Internet influence to other forms of marketing communications used by auto buyers – on a level playing field. The study shows that the vast majority of vehicle buyers (80%) are influenced to some degree [...]
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Ongoing Forecasting and Advisory Services will Support Business Planners NAB2009 NEW YORK & BOSTON – D. I. S. Consulting Corporation and Strategy Analytics Inc. announced a partnership to offer industry research and advisory services in media technology, distribution, production and content management industries. D. I. S. Consulting is the global leader in research and consulting [...]
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Findings defy conventional wisdom and standard ad pricing based on ad dimensions NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social data, revealed surprising results of a recent study comparing the impact of different online ads. The study, based on 148.3 million ads served in 2009, demonstrated a distinct advantage [...]
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Yael Yekutiel Joins Premium Advertising Network as Vice President of Marketing and Public Relations NEW YORK – DOCLIX Inc., a provider of performance advertising solutions, announced it has expanded its executive team with the appointment of Yael Yekutiel as vice president of marketing and public relations. Yael will report to DOCLIX chief executive officer Oded [...]
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Following the launch of display ads for Google Finance, Google prepared a number of new ad templates that are particularly suited for finance-related creatives.
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ad:tech San Francisco SHERMAN OAKS, Calif. – EDebitPay LLC, a top performance-based online marketer and expert in lead generation, announced that it will be a Gold Sponsor at the Ad:Tech San Francisco 2009 conference in April. EDebitPay (EDP) is proud to announce its Gold Sponsorship at this year’s Ad:Tech conference in San Francisco. As the [...]
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Revenue Opportunities Expand for Media Companies BOSTON – A proprietary study of over 2,000 U.S. households released this week by L.E.K. Consulting, the global strategy consulting firm, found revenue opportunities for media companies hidden under five major new media myths. The five unearthed myths are: –
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