Archive for April, 2009

Ando Media and RadioTime Facilitate the Navigation and Monetization for Internet Audio

| April 20, 2009 | 0 Comments

DALLAS & PROVIDENCE, R.I. – RadioTime, Inc., a developer of technology for finding and listening to radio online, and Ando Media, a provider of solutions that empower radio stations to monetize their audiences, announced they have partnered to provide radio broadcasters with a robust navigation utility and audience measurement statistics for the RadioTime community. This [...]

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Federated Media Puts Finishing Touches on Agenda and Speaker List for CM Summit NY 2009

| April 20, 2009 | 0 Comments

Speakers Include Executives From Procter & Gamble, Facebook, General Electric, American Express, Comscore, Huffington Post, More SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced the speaker list and featured sponsors for the upcoming CM Summit at New York’s Hudson Theater on June 1-2, 2009. Anchoring the first two days [...]

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comScore and MediaBank Announce Initiative to Provide Ad Agencies with Integrated Media Planning Toolkit

| April 20, 2009 | 0 Comments

Integration Will Streamline Media Planning with Buying, Execution and Billing Processes Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced an initiative with MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, to integrate the companies’ digital platforms in [...]

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Blair Underwood’s “Man Up” Ad Campaign Promotes AHF’s Free HIV Testing Services

| April 17, 2009 | 0 Comments

Now Appearing on LA Billboards and Online, Campaign Directs Public to www.freeHIVtest.net for Info on Free, Fast and Convenient HIV Testing Locations; Encourages Personal Responsibility and Need for Individuals to Know HIV Status to Protect Partners Campaign is Part of AHF’s Year-Long Initiative to Test 40,000 People for HIV in Los Angeles

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Greystripe’s iPhone Advertising Units Win the Top Prize in Mobile Advertising at CTIA’s 4th Annual Emerging Technology Awards

| April 17, 2009 | 6 Comments

Honoring the Best Innovations in Wireless, CTIA Awards Andy Choi, Greystripe’s CTO, for the Development of Their GS.Rich Media Flash Mobile Ad Formats CTIA Wireless 2009

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Short Sale Website Launches with Controversial Gold Digger Ad Campaign

| April 17, 2009 | 2 Comments

Buyers Finding Gold in Los Angeles Short Sales BEVERLY HILLS, Calif. – SHORTsense.com announced that it has officially launched its new short sale website. Providing the most comprehensive listing information on both pending and pre-approved short sale properties available throughout the greater Los Angeles area, SHORTsense.com is taking a decidedly tongue-in-cheek approach to attracting new [...]

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Marchex Adhere Adds 16 Premium Web Sites to Its Vertical Advertising Network

| April 17, 2009 | 0 Comments

SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and performance advertising company, announced that it has added 16 premium local and vertical Web sites, including Internet.com (a division of WebMediaBrands), The Big Money, BondsOnline, and Incisive Media’s Law.com to Marchex Adhere™, its vertical performance advertising network.

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EveryZing Announces Strategic Advertising Partnership with YuMe

| April 17, 2009 | 0 Comments

Integration of YuMe Will Enable Improved Monetization and Ad Targeting Opportunities across EveryZing’s Publisher Network CAMBRIDGE, Mass. – EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe [...]

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Advertising Leader Gisela Girard Named Chair of National Industry Association, AHAA

| April 16, 2009 | 0 Comments

- Creative Civilization President Gisela Girard to Chair Association of Hispanic Advertising Agencies (AHAA) – SAN ANTONIO – Creative Civilization, known for its high-profile work for Hispanic market and general market leadership brands, announced its President and Chief Operating Officer, Gisela Girard, was named Chairman of the national Association of Hispanic Advertising Agencies (AHAA).

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FreeWheel Technology Managing iPhone Video Ad Serving for Joost

| April 16, 2009 | 0 Comments

* FreeWheel’s MRM Platform Delivering Video Advertising into Joost’s iPhone Application NEW YORK – FreeWheel (www.freewheel.tv), whose Monetization Rights Management platform enables content owners and distributors to maximize, optimize and sell their advertising inventory, and Joost (www.joost.com), the global web video service, today announced that FreeWheel’s Monetization Rights Management (MRM) technology is helping to manage [...]

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Adgregate Markets Brings e-Commerce Transactions to Google’s DoubleClick Rich Media

| April 16, 2009 | 0 Comments

ShopAds™ Allow DoubleClick to Bring Syndicated e-Commerce Driven Advertising to Consumers SAN FRANCISCO – Adgregate Markets, the leading provider of transactional advertising technology, announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc. ShopAds™ enable DoubleClick, a premier provider of digital marketing technology and services, and [...]

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