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Archive for April, 2009
Digital Portfolio Offers Advertisers Unprecedented Combination of National Reach and Local Engagement MCLEAN, Va. – Gannett Co., Inc. (NYSE:GCI) announced the formation of a groundbreaking network that will change the way advertisers reach their target customers. The Gannett Digital Media Network ties together more than 100 digital communities with a combined reach of approximately 25 [...]
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Satellite Imagery Provider Relies on Marketing Automation Software to Achieve Greater Brand Consistency and Decrease Customer Alert Cycles NEWTON, Mass. – Enterprise marketing software provider Neolane, Inc. announced details of its implementation with DigitalGlobe, a leading provider of world imagery solutions. Neolane is DigitalGlobe’s marketing automation platform of record and supports the company’s growing business [...]
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DUBLIN – Research and Markets has announced the addition of the “The Apps Store is Born: Smartphones Enable New Marketing and Advertising Opportunities Worldwide” report to their offering. The Apple iPhone caused dramatic changes in the mobile market not only with its hardware but also with “real web” browsing and its application store. Those two [...]
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Global Campaign Shows Why Automotive Enthusiasts Rely on Texaco with Techron® SAN RAMON, Calif. – Chevron Global Marketing recently began promoting its Texaco branded fuels with new ads that celebrate people who know and love their cars, are driven by performance and trust only one brand of fuel – Texaco with Techron®. The new ads, [...]
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TMP Worldwide wins 55 Creative Excellence Awards, including the Dansker Award, the highest honor overall NEW YORK – TMP Worldwide Advertising & Communications, the world’s largest independent recruitment advertising agency in North America, announced that it captured a total of 55 awards at the 2009 Creative Excellence Awards run by Recruitment Marketplace.
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SAN FRANCISCO – LookSmart, Ltd. (NASDAQ: LOOK), an online search advertising network solutions company, will report financial results for the first quarter ended March 31, 2009, on Monday, May 4, 2009, after the market close. The Company will hold a conference call to discuss the results the same day. The conference call will be hosted [...]
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Average Canadian Watched 10 Hours of Video Online in February TORONTO, CANADA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the Canadian online video market, based on February 2009 comScore Video Metrix data, which showed that 21 million Canadians viewed more than 3.1 billion videos online during [...]
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Freshly from AdMonsters, here’s the training summer schedule you may be waiting for: Ad Ops 204: Targeting & Tagging – May 13, 2009 Ad Ops 102: Workflow & Process – May 28, 2009 Ad Ops 206: Inventory Management & Forecasting – June 17, 2009
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Twitter.com Traffic More than Doubles to Rank as Fastest-Growing Property in March Americans Seek Financial Advice Online as Economic Concerns Persist RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for March 2009 based on data from [...]
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MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ: GOOG) announced financial results for the quarter ended March 31, 2009. “Google had a good quarter given the depth of the recession — while revenues were down quarter over quarter, they grew 6% year over year thanks to continued strong query growth. These results underline both the resilience [...]
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AdXpose Invite-Only Campaign Testing Opens Today; Private Beta Partners Already Include Atom.com, Jones Soda, Keen Footwear, OpenX, TRAFFIQ and Wetpaint AdXpose is patent-pending ad technology that gives brand marketers and interactive agencies campaign verification and optimization anywhere their ads run across the Internet. Highlighted Links
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Personal Finance Management Tools Represent Opportunity for Banks to Better Serve Customers RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its annual review of the online banking industry. The study, published in the April 2009 comScore State of Online Banking report, found that the number of online banking [...]
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