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EveryZing Announces Strategic Advertising Partnership with YuMe

Otilia Otlacan | April 17, 2009

Integration of YuMe Will Enable Improved Monetization and Ad Targeting Opportunities across EveryZing’s Publisher Network

CAMBRIDGE, Mass. – EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.

“We are thrilled that EveryZing has selected our video ad platform to power its network of publishers,” said Jayant Kadambi, co-founder and President of YuMe. “EveryZing’s publishers will now be able to leverage our advanced targeting and optimization capabilities, as well as our innovative video ad formats and ad sales network, to maximize inventory revenue.”

About YuMe

YuMe is the first dedicated video advertising network and ad management platform built exclusively for the new world of Web video. With 500+ websites and more than 500 million video streams per month, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management platform gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms — Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures. For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“vSEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $4 billion online video advertising market. For more information visit www.everyzing.com.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

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