EveryZing Announces Strategic Advertising Partnership with YuMe

17 April 2009 by Otilia Otlacan

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Integration of YuMe Will Enable Improved Monetization and Ad Targeting Opportunities across EveryZing’s Publisher Network

CAMBRIDGE, Mass. – EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.

Ad Ops Topics | Ad Networks and Platforms, Ad Operations, Ads by Creative, Ads by Display, In-Stream Ads, Internet Marketing Services, Internet Strategy, Video Ads, YuMe

Tags : ad management platform, everyzing, everyzing metaplayer, in-stream advertising solutions, Jayant Kadambi, strategic advertising partnership, tom wilde, YuMe

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