Mojiva Adds Nielsen to its Publisher Network, Continues Fast Growth Reaching 2 Billion Mobile Ads Served
NEW YORK – Mojiva announced that it has expanded its premium publisher network to include several mobile content sites published by Nielsen Business Media, a part of The Nielsen Company including The Hollywood Reporter, Billboard, Adweek, and Brandweek.
“There is growing excitement around the increasing inventory in mobile, and people are using mobile more and more to interact with the music and entertainment scene,” says Dave Gwozdz, Mojiva’s CEO and one of the founding members of DoubleClick. “Nielsen Business Media has high value content in this arena, which they have an opportunity to monetize. And we’re in a position to help them maximize revenues from these great mobile properties.”
Earlier this month, Mojiva launched its Premium Mobile Marketing Network, which lets premium brands advertise on premium publishers such as NBC local, Star Tribune, iSports, HopStop, and other top mobile sites.
Mojiva also announced that it has delivered 2 billion ads to mobile consumers in its first ten months of operation. This milestone comes just eight weeks after Mojiva topped the 1 billion ads served mark, solidifying Mojiva’s position as one of the fastest growing mobile advertising platforms in industry history.
ABOUT MOJIVA
Mojiva’s powerful advertising platform makes it simple for marketers to reach customers via the growing mobile web. Based in New York City, the capital of the global advertising industry, Mojiva gives brand marketers, publishers, and businesses of any size everything they need to efficiently run and profit from mobile advertising campaigns. Mojiva has neatly packaged a rich array of easy-to-use tools, techniques, and analytics in a self-service mobile advertising platform that makes it easy for advertisers to reach buyers, and publishers to monetize their content. Founded in May 2008, Mojiva is backed by Bertelsmann Digital Media Investments. The company can be found on the Web at www.Mojiva.com.
ABOUT NIELSEN BUSINESS MEDIA
Nielsen Business Media, a part of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently.
Serving more than 30 industries spanning entertainment, media and marketing, retail, travel and performance, and design, Nielsen Business Media provides business-to-business products and services in print, online and face-to-face.
With more than 30 publications, over 135 trade shows and conferences, and 200+ digital products and services, Nielsen Business Media offers insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses.
Related articles:
- Mojiva Launches Premium Mobile Marketing Network Share/SaveNBC local, Star Tribune, iSports, HotStop and other top mobile sites partner with Mojiva to create new mobile network that...
- Mojiva Launches White Label Solution for Publishers Share/SavePlatform Gives Publishers Full Control of Advertising Inventory to Rapidly Monetize Their Mobile Ad Space; Aggregation Toolset Also Manages Ad...
- Mojiva and Billing Revolution Partner to Support “Single Click” Purchasing from Mobile Advertisements Share/SaveConsumer Check Out Now Available with a Single Click on Mobile Phones Mobile World Congress 2009 Booth # 7A70 BARCELONA,...
- DoubleClick Serves Into Silverlight to Power Video Advertising for NBC Universal Digital Media Share/SaveI barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream...
Category: Ad & Media Strategies, Ad Networks and Platforms, Ad Operations, Ad Serving, DoubleClick DFP, Marketing Strategy, Mobile Advertising
Keep in touch!