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Eyeblaster Lights Up the Web with Silverlight

Otilia Otlacan | April 9, 2009

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Ad Campaign Manager serves up first Microsoft Silverlight banner campaign

New York, New York (April 7, 2009) — Eyeblaster today announced its support for Microsoft’s Silverlight technology. Through Silverlight, Eyeblaster empowers advertisers and marketers to deliver more effective campaigns, enhancing the end user’s experience with new levels of engagement.

Silverlight delivers high-fidelity, cross-platform interactive experiences using animation, graphics, audio and a new generation of high-quality and high-definition video capabilities. Eyeblaster’s first implementation of Silverlight technology is a banner ad that features Microsoft Visual Studio product which ran on three Japanese publishers. In total, 12 key Japanese publishers announced they will support Silverlight technology served by Eyeblaster.

“The collaboration strengthens Microsoft and Eyeblaster’s relationship and demonstrates ongoing commitment to leadership and innovation around the use of key technologies such as Silverlight,” said Gal Trifon, co-founder and CEO of Eyeblaster. “Bringing the power of Eyeblaster to dedicated Silverlight environments will allow advertisers to translate their advertising into the digital realm seamlessly.”

The additional functionality provided by Silverlight technology served through Eyeblaster’s Ad Campaign Manager (ACM) ad serving platform creates even more engaging banner ads for end users. Research recently published by Eyeblaster illustrates the power of Rich Media banners, showing that users convert five times higher in Rich Media than standard banners. View research here: http://tinyurl.com/ConversionsPaper.

“Eyeblaster is a proven leader in online advertising, and Microsoft is excited to work with them to deliver Silverlight-based solutions to advertisers, agencies and publishers around the world,” said Brian Goldfarb, director of the developer platform group at Microsoft Corp. “Silverlight-powered applications represent next-generation technology to deliver engaging, effective online advertising, and we highly value partners like Eyeblaster that bring this groundbreaking technology to market.”

With one in four consumer computers worldwide using the browser, Silverlight is on track to become one of the fastest-growing browser plug-ins in the history of the Internet.
For more information on Eyeblaster, visit http://www.eyeblaster.com

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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