Ad Ops Daily Bits: April 9 2009

- Why Turner Entertainment Dumped Third-Party Ad Networks
Watch the rather entertaining video from AdAge, here.

- Liberty Mutual Launches New Advertising Campaign Highlighting Personal Responsibility in Daily Life
Liberty Mutual announced the launch of its 2009 advertising campaign and newest edition to the popular “Responsibility. What’s your policy?” themed advertisements. Through a series of television and online advertisements that follow the lives of a “typical” American family, Liberty Mutual hopes to spark discussion and reflection on the topic of personal responsibility. The estimated $60 million campaign will air on major network and cable television including CBS, NBC and ABC.

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Otilia Otlacan

Founder at RightFit Media

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She is based in Dublin (IE) and Arad (RO) and works as a consultant through her company, RightFit Media, specialized in web monetization, social media strategy, brand awareness and brand development for ad tech companies.

Latest posts by Otilia Otlacan (see all)

• AOL Signs on as First Large-Scale Digital Media Company to Require Entire Sales Team to Be Certified Through IAB Digital Media Sales Certification Program - May 22, 2013
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