Ad Ops Daily Bits: April 9 2009

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- Why Turner Entertainment Dumped Third-Party Ad Networks
Watch the rather entertaining video from AdAge, here.

- Liberty Mutual Launches New Advertising Campaign Highlighting Personal Responsibility in Daily Life
Liberty Mutual announced the launch of its 2009 advertising campaign and newest edition to the popular “Responsibility. What’s your policy?” themed advertisements. Through a series of television and online advertisements that follow the lives of a “typical” American family, Liberty Mutual hopes to spark discussion and reflection on the topic of personal responsibility. The estimated $60 million campaign will air on major network and cable television including CBS, NBC and ABC.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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Tags: Liberty Mutual, personal responsibility campaign, third party ad networks, turner entertainment

Category: Ad & Media Strategies, Ad Networks and Platforms, Ad Operations, Ad Ops: Daily Bits, Marketing Strategy, TV & Cable Advertising