Ad Ops Daily Bits: April 8 2009
- UPS Reveals New NASCAR Ad Campaign
NASCAR rising star David Ragan won’t be racing the “big brown truck” this year, but he will be learning what it takes to be a UPS driver in a humorous new television advertising campaign UPS launches this weekend as part of its revamped racing program.
The four-spot series, which was produced by The Martin Agency, will feature Ragan competing with UPS drivers in various extreme physical challenges to determine who will earn the title of “Maximum Driver.” The first spot has been broadcast on FOX on Sunday, April 5, during the Samsung 500 at Texas Motor Speedway, but a special preview was available on Friday afternoon, April 3, at www.racing.ups.com.
- Gannett names Tara Connell Vice President of ContentOne
Gannett Co., Inc. (NYSE: GCI) named Tara Connell vice president of ContentOne, a new company-wide initiative to enhance and improve the way Gannett gathers and delivers the news and information customers want.
Connell, who was a reporter and editor for 27 years before joining the corporate staff, currently is vice president of Corporate Communications. A successor will be named shortly.
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Category: Ad Creatives Showcase, Ad Groups & Agencies, Ad Ops: Daily Bits, Gannett
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