Common SCTE 130 Interface Enables Cable Television Operators to Deliver Enhanced Advertisements on Linear TV Channels
NCTA’s The Cable Show 2009
ACTON, Mass. & PLANO, Texas – SeaChange International (NASDAQ: SEAC), the leading provider of video-on-demand (VOD), digital advertising and IPTV software, systems and services, and BIAP, a leading supplier of EBIF technology and products, including the EBIF Platform, AdWidgets™ and TVWidgets™, are pushing to bring to reality the wide deployment of interactive TV ads with the successful interoperability of their advertising systems. Using the SCTE 130 standard for addressable advertising, SeaChange’s Spot 5.0 ad management system is interfacing directly with BIAP’s AdAim Targeting Engine to ensure that cable set-top boxes tune to appropriate advertisements based upon predetermined demographic, geographic and other targeting information.
The interoperability of the SeaChange and BIAP systems gives cable operators an immediately deployable platform to build new business and generate revenues around targeted advertising. SeaChange’s Spot system is already one of the most widely deployed advertising platforms in the world, while BIAP’s AdAim Targeting Engine leverages ETV/EBIF standards that enable ad targeting using existing set-top boxes.
“SeaChange is aggressively working to help get cable operators up and running with advanced advertising by employing industry standards such as SCTE 130 and EBIF,” said Alan Hoff, vice president of product marketing, SeaChange. “Our work with BIAP is yet another example of SeaChange’s strong commitment building advertising platforms with which operators can make available to advertisers levels of targeting and reporting that have not yet been seen in linear television.”
“We are extremely excited to be in a partnership and working with SeaChange,” said Aaron Ye, BIAP CTO. “This partnership provides a solution to cable operators that enables them to leverage their existing infrastructure and proven technologies to bring more and more EBIF products – such as targeted and addressable advertising applications – into a growing number of cable homes. We, like SeaChange, believe in the power of open standards such as EBIF and SCTE-130, which will ultimately accelerate the deployment of these products and services.”
Deployed around the world, SeaChange AdPulse On Demand delivers revenues with on-the-fly, real-time insertion of ads anywhere within on-demand program streams, including on-demand video games and DVDs, taking full advantage of SCTE 35 descriptors. Making ads independent of the content in which they run allows each to be trafficked separately, at long last reducing lead times for ad copy and enabling ad rotation, targeting and message refresh throughout a campaign.
Available and deployed to many markets in the US since 2003, BIAP provides the cable industry with three turn-key products that allows them to quickly capitalize on EBIF and advanced Advertising. These include an EBIF Platform for Cisco/SA, Motorola and tru2way set-top boxes, Ad Widgets which is an EBIF and SCTE 130 standards-based end-to-end interactive advertising system, from campaign management to delivery to viewer measurement and TV Widgets which consists over 500 individual ETV application widgets such as news, weather, sports, my eBay, local search, and fantasy sports.
The companies’ advertising experts will be available to discuss new product advancements during the The Cable Show, April 1-3 in Washington, D.C. at SeaChange booth 825 and BIAP’s booth in the CableNET showcase.
BIAP (Broadband Interactive Applications) supplies the cable industry with an EBIF Platform for Cisco, Motorola and tru2way set-top boxes, AdWidgets, and TVWidgets. BIAP’s products have been in markets since 2003 and are currently available on 24 million set top boxes principally. BIAP has received numerous patents for its technology and many Emmy nominations for its interactive television applications. Corporate headquarters are in Plano, Texas, with research and development in Sterling, Virginia.
SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.